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With so many survey analysis software options on the market, you could spend weeks researching every little feature and function. Or you could cut to the chase and make your research much easier. Rather than trying to compare features of all options side-by-side, your company can save time by determining two key factors: How you’ll […]

Like any other type of digital tool, survey analysis software is only as good as the information you feed it. To ensure you’re giving it a feast of valuable, relevant data, check out these four steps to take as you’re establishing your survey design. Determine the Survey’s Purpose Your first order of business is to […]

Survey analysis software helps increase the accuracy of your survey data, but you could be inadvertently skewing the results before data collection even begins. The way you phrase survey questions, as well as their answers, can point survey respondents in a specific direction without you even realizing it. Keeping an eye out for three red […]

Introduction Over the last year I have had countless conversations with people at conferences and with current and prospective clients on PowerPoint vs. dashboards. Many view this discussion as the old world vs. the new, but there are staunch members of both camps, and there isn’t a cut and dry answer to the question “Which […]

Open-ended responses can add valuable insights to surveys, but they can also be a challenge to analyze. Responses provided in natural language can be inconsistent and peppered with ambiguities stemming from syntax, semantics and slang. Manually sifting through the responses is one option, although it’s not necessarily the most efficient one. A faster and easier […]

Launching a web survey automatically means you’re launching a mobile survey. Or at least it should. A notable 27 percent of people who responded to a Pew Research Center survey said they used a mobile device to fill out their most recent survey, while another 8 percent used tablets. While mobile device users may readily […]

Often times when analysts begin working with a market research data set, it can be a daunting experience to know how to get the most value from the wealth of information that may be available.  How do I best use the data?  Where is the story? How do I change this analysis from a data […]

If your company research methods involve pen, paper and manual spreadsheets, they’re also likely to involve loads of headaches. Survey analysis software takes a lot of the pain out of research, providing a streamlined, straightforward way to gain insights that help improve your business. Check out these top four benefits of survey analysis software to […]

You can define success in a number of ways, and one of those ways is how you measure up against your competition. That’s where competitive benchmarking comes in. Competitive benchmarking is an ongoing process that compares your company’s practices and performance with those of your closest competitors. Survey analysis software can help with those comparisons […]

As more information is being distributed via the web through online dashboards, PowerPoint still remains the standard format for reporting and distribution. The majority of our clients consider PowerPoint-ready deliverables a “must-have” feature and a priority. Our competitors claim to be able to export reports to PowerPoint. However, that’s not entirely true. Exporting an image […]