Our Story

Founded in a California garage more than three decades ago, mTab has grown into the leading AI-powered decision intelligence platform. Today, we empower insights and business teams at the world’s largest organizations to turn complex data into actionable insights, enabling smarter, faster decision-making.

mTab serves as a centralized hub for research and insights, uniting surveys, spreadsheets, documents, and reports into a single, seamless platform. By eliminating data silos and providing a 360-degree view of markets and consumers, mTab harmonizes and streamlines data, enabling insights professionals to uncover trends, identify opportunities, and make confident, data-driven decisions.

Trusted by over 1,500 global brands, mTab Halo has become the go-to solution for insights teams seeking to accelerate analytics, enhance collaboration, and drive meaningful business outcomes. Whether it's tracking consumer sentiment, refining strategies, or fueling product innovation, mTab enables teams to act on insights that matter most.

For over 30 years, mTab has partnered with industry leaders across automotive, entertainment, consumer goods, energy, and more. Together, we’re redefining how businesses transform data into insights — and insights into impact.