Our Story

mTab is an enterprise decision-intelligence platform designed to turn fragmented enterprise data into standardized, decision-ready action at scale. Trusted by more than 1,500 brands worldwide, including leaders in automotive, media and entertainment, consumer goods, and energy, mTab helps organizations move beyond dashboards to confident, prescriptive decisions.

By unifying and harmonizing data from research, CRMs, surveys, and data warehouses into a single platform and analytical standard, mTab enables teams to consistently analyze, decide, and act with confidence. Our platform replaces manual interpretation and static reporting with AI-driven insights, executive-ready narratives, and designed next actions that integrate directly into enterprise workflows..

At the core of the platform is mTab AI, built on decades of OEM-grade benchmarks and longitudinal analytical standards. Halo transforms complex and disparate enterprise signals into clear recommendations, decision documents, and automated actions, helping teams launch faster, course-correct sooner, and make high-stakes product, marketing, and commercial decisions with clarity.

Founded over three decades ago in a California garage, mTab was built on a simple conviction: data should empower decisions, not overwhelm teams. That conviction still guides us today. Our vertical-trained AI combines deep domain expertise with modern agentic workflows to predict what’s next, recommend smarter responses, and operationalize insight across the enterprise.

Our mission is straightforward: deliver decision intelligence that turns scattered data into clarity at the moment decisions are made. With mTab, organizations don’t just understand what happened, they know exactly what to do next.