For Marketing

Deliver next-level customer experiences with mTab Halo.

Deliver Breakthrough Experiences

mTab Halo revolutionizes insights for marketers with intuitive tools for deep analysis. Unlike traditional dashboards, mTab Halo provides detailed tables, stories, and reports that explore brand performance, product usage, customer segmentation, and overall product performance. Quickly understand customer behavior, identify trends, and develop effective strategies. With a clear view of the market, mTab Halo empowers marketing teams to make data-driven decisions that enhance brand positioning, optimize products, and drive engagement.

Easily Access Research

mTab Halo ensures full visibility into internal research, centralizing all survey data and documents for easy access. Marketers leverage historical insights, providing rich context for current projects. Utilizing previous studies and insights, make informed decisions that enhance campaign effectiveness and improve market positioning.

Make Decisions with Confidence

mTab Halo is a secure environment for managing insights, reducing the risk of misinterpretation. Robust governance controls ensure data integrity and accuracy. Standardized data management practices and clear analysis guidelines minimize errors. This added level of governance fosters confidence in the insights, allowing marketing teams to base decisions on reliable data. Marketers can develop precise, effective strategies, knowing their insights are accurate and well-governed.

The #1 Insights Management System (IMS)

mTab Halo is purpose-built for marketing teams to efficiently analyze survey data to deliver exceptional digital experiences.

Brand Tracking

Measure and track the brand KPIs that matter most, from brand awareness and perceptions to product familiarity and NPS.

Buyer Behavior

Unlock insights into why consumers make their purchases, and track shifting trends while understanding cross-shopping and reasons for rejection.

Customer Segmentation

Consumers wants and needs evolve with new product introductions and lifestyle changes; understand consumers by market, product segment, and brand.

Distribute Insights Enterprise-Wide

mTab ensures insights are shared organization-wide via a secure, governed hub, overcoming legacy silos to enhance collaboration.

Deliver Answers in Minutes, Not Weeks

On-demand analysis for customer segmentation across demographics, models, competitors, time-series, etc.

Harmonize Survey Data with Ease

Transform complex survey datasets into powerful assets to enhance brand and product tracking, drive loyalty, and develop innovative products.

Loyalty, Conquest, and Repurchase Intent

Track trends of where business is coming and going at the brand and model level, measure repurchase intention as a predictor to loyalty.

One Platform to Supercharge Insights

AI-powered tools for easy, self-serve survey data analysis through tables, stories, and reports to elevate decision-making.