For Market Research

Remove redundancies, reduce costs, and accelerate time to value with a single platform for all your research analysis and reporting needs.

Analyze, Visualize & Share Insights

mTab Halo empowers research teams with AI-powered tools for quick, self-service analysis. Easily create and publish intuitive tables, reports, and dashboards from survey data to gain insights into brand performance, product usage, and customer behavior. Easily upload PDF, PowerPoint, Excel, and Word files and permission access to specific users. mTab Halo enables swift, informed decision-making, helping teams respond proactively to market changes and maintain a competitive edge.

Save Time Managing Data

mTab Halo drastically reduces the time spent on survey data management from 80% to a fraction, freeing up your research team to focus on analysis rather than data preparation. With mTab Halo's advanced data harmonization features, teams streamline data integration, cleaning, and organization, speeding up project timelines.

Enterprise-Wide Insights

Share insights enterprise-wide through a secure, governed hub that promotes collaboration and transparency, contributing to the organization's success. Overcome the challenges of market research silos, where valuable insights are often confined to specific teams. With mTab Halo, insights are accessible to all relevant stakeholders, fostering a unified understanding of market dynamics and customer behavior. The platform's robust governance controls ensure data integrity and security, facilitating seamless information flow across the organization.

The #1 Insights Management System (IMS)

mTab Halo is purpose-built for research teams to efficiently analyze survey data and share insights with business stakeholders.

Brand Tracking

Measure and track the brand KPIs that matter most, from brand awareness and perceptions to product familiarity and NPS.

Buyer Behavior

Unlock insights into why consumers make their purchases, and track shifting trends while understanding cross-shopping and reasons for rejection.

Customer Segmentation

Consumers wants and needs evolve with new product introductions and lifestyle changes; understand consumers by market, product segment, and brand.

Boost Productivity and Collaboration

Keep teams aligned with instant access to fully governed AI-powered analytics and insights, ensuring they stay ahead of market trends.

Accelerate Analysis for Faster, Data-Driven Decisions

Empower insights and business teams to make informed, data-driven decisions that give you a competitive edge.

Harmonize Survey Data with Ease

Turn complex survey data into actionable insights for better brand tracking, loyalty, and product innovation.

One Platform to Supercharge Insights

AI-powered tools for easy, self-serve survey data analysis through tables, stories, and reports to elevate decision-making.

Get All Your Insights in One Place

Unify research surveys, reports, and documents in a single platform, keeping teams updated with the latest insights.