For Product Management

Design and launch products people love with mTab Halo.

Create Products People Love

mTab Halo empowers Product Managers with a comprehensive understanding of customer behavior, preferences, and needs. Leverage advanced survey data analysis to identify key trends and patterns that provide insights into what customers truly desire. Enable the creation of products that resonate with the market, enhancing customer satisfaction and loyalty. Align new products with customer expectations to reduce the risk of product failure and ensure a successful innovation process.

Accelerate Innovation Cycles

mTab Halo accelerates the product development process, enhancing efficiency and speed. Use AI-powered analytical tools to rapidly validate ideas, test hypotheses, and gather critical feedback. Reduce the time from concept to market to respond swiftly to market demands and trends. By shortening the innovation cycle, mTab Halo helps ensure that your products remain relevant, competitive, and responsive to consumer needs in the rapidly changing market.

Beat the Competition

With mTab Halo, gain a significant advantage in competitive intelligence. Aggregate and analyze research data from various sources, offering a clear view of competitor strategies, strengths, and weaknesses. Anticipate market shifts, identify opportunities for differentiation, and develop strategies that outperform competitors. Stay ahead of the competition by positioning your products more effectively, to capture greater market share and drive growth.

The #1 Insights Management System (IMS)

mTab Halo is purpose-built for product teams to efficiently analyze survey data to deliver exceptional product experiences.

Brand Tracking

Measure and track the brand KPIs that matter most, from brand awareness and perceptions to product familiarity and NPS.

Buyer Behavior

Unlock insights into why consumers make their purchases, and track shifting trends while understanding cross-shopping and reasons for rejection.

Customer Segmentation

Consumers wants and needs evolve with new product introductions and lifestyle changes; understand consumers by market, product segment, and brand.

Distribute Insights Enterprise-Wide

mTab ensures insights are shared organization-wide via a secure, governed hub, overcoming legacy silos to enhance collaboration.

Deliver Answers in Minutes, Not Weeks

On-demand analysis for customer segmentation across demographics, models, competitors, time-series, etc.

Harmonize Survey Data with Ease

Transform complex survey datasets into powerful assets to enhance brand and product tracking, drive loyalty, and develop innovative products.

Loyalty, Conquest, and Repurchase Intent

Track trends of where business is coming and going at the brand and model level, measure repurchase intention as a predictor to loyalty.

One Platform to Supercharge Insights

AI-powered tools for easy, self-serve survey data analysis through tables, stories, and reports to elevate decision-making.