Consumer Goods

Leading brands trust mTab to uncover insights into buyer preferences, brand health, and customer loyalty... driving growth.

The consumer goods industry faces shifting consumer preferences and market trends, requiring timely insights to stay competitive. Companies are challenged to integrate diverse data sources and quickly derive actionable insights with limited resources and systems. mTab Halo enables companies to understand trends, behaviors, and preferences at a granular level, aiding in informed decision-making, effective innovation, and maintaining a competitive edge.

Use Cases

Solve business-critical use cases with mTab Halo.

Brand Tracking

Measure and track the brand KPIs that matter most, from brand awareness and perceptions to product familiarity and NPS.

Buyer Behavior

Unlock insights into why consumers make their purchases, and track shifting trends while understanding cross-shopping and reasons for rejection.

Loyalty, Conquest, and Repurchase Intent

Track trends of where business is coming and going at the brand and model level, measure repurchase intention as a predictor to loyalty.

Customer Segmentation

Consumers wants and needs evolve with new product introductions and lifestyle changes; understand consumers by market, product segment, and brand.

Select Customers

Leading consumer goods brands choose mTab Halo to supercharge survey data insights.

mTab Halo: The #1 Insight Management System (IMS)

mTab Halo connects and harmonizes research from multiple channels, providing a comprehensive view that enables you to track product performance, consumer loyalty, and emerging trends across markets.

One Platform to Supercharge Insights

AI-powered tools for easy, self-serve survey data analysis through tables, stories, and reports to elevate decision-making.

Deliver Answers in Minutes, Not Weeks

On-demand analysis for customer segmentation across demographics, models, competitors, time-series, etc.

Distribute Insights Enterprise-Wide

mTab ensures insights are shared organization-wide via a secure, governed hub, overcoming legacy silos to enhance collaboration.

Harmonize Survey Data with Ease

Transform complex survey datasets into powerful assets to enhance brand and product tracking, drive loyalty, and develop innovative products.

Customer Success Stories

Enterprises across industries and around the globe trust mTab to manage their insights.

750+ users

Over 750 Ford employees access mTab insights to drive customer, market, and product decisions worldwide.

Top 5 streamer

Leading Entertainment Co relies on mTab for viewer insights to develop shows that build audience loyalty as Top 5 streamer.

350+ datasets

Jaguar Land Rover unifies hundreds of siloed internal and external survey datasets for enhanced decision-making with mTab.

10x faster

Foremost Insurance accelerates the conversion of survey data into actionable insights ten times faster with mTab.