Leading Entertainment Company
Viewer insight informs show development and retention decisions across the company, in time to matter.
Top 5
global streaming service
The situation
A top-five streamer developing shows for audiences whose tastes shift faster than the research cycle, with viewer insight scattered across studies and teams.
What mTab did
mTab centralized viewer research so content, marketing and product teams work from the same understanding of what builds loyalty. Findings reach decision-makers as they land, not at the quarterly readout.
The impact
Viewer insight informs show development and retention decisions across the company, in time to matter.
More outcomes
Top 5
global streaming service
Leading Entertainment Company
Viewer insight informs show development and retention decisions across the company, in time to matter.
Read the story750+
Ford employees using mTab insights worldwide
Ford Motor Company
More than 750 people across Ford make customer, market and product decisions from the same insight, faster.
Read the story350+
internal and external datasets unified
Jaguar Land Rover
One place to see what customers think across every study, and a foundation for Pulse to watch it continuously.
Read the storySee Pulse on your data.
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