Leading Entertainment Co.

This leading entertainment company aimed to develop compelling storylines and engaging characters to foster viewer loyalty, drawing on its diverse datasets. However, they faced technical challenges in integrating audience surveys, viewership trends, and third-party market research with existing tools. This integration was crucial for forming a continuous, coherent understanding of audience preferences, behaviors, and trends.

mTab Halo analyzes large volumes of complex survey data from both internal and external sources. The platform's visualization and analysis capabilities offer detailed, continuous insights into viewer trends and audience preferences at a granular level. The entire organization relies on these insights to develop and promote content that enhances audience loyalty and boosts viewer subscriptions.