Ford Motor Company
More than 750 people across Ford make customer, market and product decisions from the same insight, faster.
750+
Ford employees using mTab insights worldwide
The situation
Decades of customer satisfaction and product research, spread across sources and regions, and hundreds of planners and researchers who needed answers without a dedicated development team.
What mTab did
mTab brought Ford's structured and unstructured research, including J.D. Power studies, into one governed layer. Teams track satisfaction continuously and answer their own questions instead of waiting on a request queue.
The impact
More than 750 people across Ford make customer, market and product decisions from the same insight, faster.
“mTab is an intuitive, simple to use yet powerful tool allowing me to be maximally effective and efficient.”
More outcomes
750+
Ford employees using mTab insights worldwide
Ford Motor Company
More than 750 people across Ford make customer, market and product decisions from the same insight, faster.
Read the story350+
internal and external datasets unified
Jaguar Land Rover
One place to see what customers think across every study, and a foundation for Pulse to watch it continuously.
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Leading Entertainment Company
Viewer insight informs show development and retention decisions across the company, in time to matter.
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