Ford Motor Company
“I have found mTab to be an intuitive, simple to use and yet powerful tool allowing me to be maximally effective and efficient. They consistently demonstrate dedication, expertise and a true heart for the customer. I highly recommend mTab.” - Marketing Analyst, Ford
Problem
Integrating market research data sources to understand evolving viewer trends.
With a history of relying on survey data analysis tracing back for more than 50 years, Ford has purchased and developed many analytical solutions for managing and analyzing the wide array of survey data collected over the years and across the globe. In the past 10 years, facing increasing competitive pressure and global overcapacity, Ford has restructured to cut costs in search of continued profitability. Ford needed a solution that would support their hundreds of product planners, market researchers and strategic planners located across the globe, without dedicating internal staff and resources to development.
Solution
mTab Halo analyzes and visualizes thousands of surveys, ensuring storylines are driven by audience needs.
mTab Halo's robust capabilities in analyzing complex research studies and integrating structured and unstructured survey data provide an ideal solution for Ford. This solution enables continuous tracking and rapid analysis of customer satisfaction through intuitive dashboards and interactive reports, featuring research such as the J.D. Power Customer Satisfaction Study. mTab's tables, reports, and dashboards are distributed to over 750 Ford employees worldwide. This facilitates deeper insights into customer satisfaction data, empowering Ford to create targeted plans and initiatives to enhance customer satisfaction.
“I work extensively with multiple data sources and various data-mining tools to drive out and support product strategy decisions, consumer targeting and marketing segmentation analyses. I have found mTab to be an intuitive, simple to use and yet powerful tool allowing me to be maximally effective and efficient. Moreover, I really like the fact that mTab continuously looks to improve. They consistently demonstrate dedication, expertise and a true heart for the customer. I can tell that relationship still means something to mTab, just as I know it does here at Ford. I highly recommend them.”
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