Entertainment and Streaming

Leading brands rely on mTab to deliver compelling content, reduce churn, and accelerate audience growth.

With consumers facing more choices for entertainment on an ever-expanding list of streaming services, media & entertainment companies must gain a thorough understanding of their consumers' behavior and perceptions to drive better creative and business decisions. Leading entertainment companies rely on mTab Halo to enhance brand and usage tracking, develop and acquire captivating content, reduce churn, and accelerate growth. When teams need insights beyond high-level dashboards, they turn to mTab Halo to elevate their decision-making.

Use Cases

Solve business-critical use cases with mTab Halo.

Brand Tracking

Measure and track the brand KPIs that matter most, from brand awareness and perceptions to product familiarity and NPS.

Audience Demand

Unlock insights into global cross-platform streaming series audience demand; understand viewer preferences by market.

Character and Storyline Development

Track trends in consumer demand while optimizing content curation and recommendations; understand demographics and measure audience needs.

Subscriber Churn

Understand viewer retention and reduce churn by market and viewer segments while benchmarking against competitors.

Select Customers

Leading entertainment brands choose mTab Halo to supercharge insights.

mTab Halo: The #1 Insight Management System (IMS)

mTab Halo connects and visualizes data from multiple platforms and research sources, enabling you to track audience engagement, identify content trends, and understand what drives viewership across demographics.

One Platform to Supercharge Insights

AI-powered tools for easy, self-serve survey data analysis through tables, stories, and reports to elevate decision-making.

Deliver Answers in Minutes, Not Weeks

On-demand analysis for customer segmentation across demographics, models, competitors, time-series, etc.

Distribute Insights Enterprise-Wide

mTab ensures insights are shared organization-wide via a secure, governed hub, overcoming legacy silos to enhance collaboration.

Harmonize Survey Data with Ease

Transform complex survey datasets into powerful assets to enhance brand and product tracking, drive loyalty, and develop innovative products.

Customer Success Stories

Enterprises across industries and around the globe trust mTab to manage their insights.

Top 5 streamer

Leading Entertainment Co relies on mTab for viewer insights to develop shows that build audience loyalty as Top 5 streamer.

10x faster

Foremost Insurance accelerates the conversion of survey data into actionable insights ten times faster with mTab.

750+ users

Over 750 Ford employees access mTab insights to drive customer, market, and product decisions worldwide.

350+ datasets

Jaguar Land Rover unifies hundreds of siloed internal and external survey datasets for enhanced decision-making with mTab.