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mTab Halo

One intelligence layer across all your data.

Halo connects every type of data across your enterprise. Pulse tells you what’s important.

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Halo Reports brand tracker page comparing Net Promoter Score across brands, with NPS gauges
Halo Reports: a brand tracker page comparing Net Promoter Score across brands, ready for stakeholders.
  1. Your data
  2. mTab Halo
  3. Pulse
  4. Better decisions

Connect. Understand. Decide.

Three layers. Five connected capabilities.

Connect

Bring together everything your company knows.

  • Survey data
  • Trackers
  • Spreadsheets
  • Documents & reports
  • Customer & CRM data
  • Vehicle, quality & operational data
  • Market & syndicated data
  • External sources

Halo Models · MCP

Understand

Halo structures and interprets the information.

  • Crosstabs & tables
  • Statistical testing
  • Weighting
  • Correspondence analysis
  • AI synthesis
  • Search
  • Semantic understanding

Halo Reports

Decide

Turn knowledge into decisions.

  • Pulse priorities
  • Answers
  • Decision briefs
  • Flows
  • Reports, decks & pages
  • Recommended actions

Halo Pulse · Flows

The Halo platform

Five connected capabilities that move teams from data to action.

Halo Pulse

A daily, role-aware briefing on what needs attention.

Monitors market, competitor, customer and research signals and highlights what needs attention for each user. Includes daily market-moving news and research from government, academic, association and industry publishers. Upload a report or deck and ask Pulse to connect it to what's moving.

Explore Halo Pulse

Halo Reports

Ask questions in plain English. Get verified crosstabs, charts and answers.

Builds on the crosstab, testing and storytelling capabilities research teams use in Halo today, and adds natural-language questions across survey data and related sources. Outputs become reusable pages, slides and canvases rather than decks rebuilt every wave.

Explore Halo Reports Halo Reports crosstab of consideration by current brand, with significant differences highlighted

Halo Flows

Recurring intelligence work, automated with review built in.

A Flow runs manually, on a schedule or on an event, looks across Halo and connected systems, and produces a brief, report, recommendation or next step. Describe what a Flow should accomplish and refine it in conversation, with governance, review and control preserved.

Explore Halo Flows Halo Flows editor with a trigger, an analysis step, a branch and two report outputs, beside the Halo AI assistant

Halo Models

Import or connect to the data you need.

Continue to import when that's right, or connect to data where it already lives: survey, vehicle, quality, CRM, market and more. One governed intelligence layer that preserves security and vendor rules.

Explore Halo Models Survey, Salesforce, Snowflake and web sources flowing through 50+ connectors into the Halo Models knowledge graph

Halo MCP

Halo intelligence inside the AI tools teams already use.

Access governed Halo answers and outputs from the AI assistants and workspaces your teams already work in, with data, answers and outputs staying grounded in Halo.

Halo today

A governed home for survey data, in use every day.

Research teams explore their data, apply advanced analysis and share findings with colleagues in a curated, trusted way. That foundation is what the AI capabilities build on, and it continues to advance.

Halo Reports brand tracker page comparing Net Promoter Score across brands, with NPS gauges

Brand tracker reports

Turn every wave into a report stakeholders read at a glance: brand scores, NPS and who moved.

1 / 5

Recently shipped

  • Top N and multi-level sorting

    Nested questions, multi-level sort rules, Top N in tables and charts, colour palettes in tabular results for tracking brands and attributes.

  • Cascading parameters

    Make one filter depend on another, so choosing a segment narrows the models shown. Highly interactive reports without custom work.

  • Sample total position

    Choose whether totals sit at the start or end of the selected responses.

  • Correspondence analysis

    See how two categorical questions relate at a glance, without working through every combination.

FAQ

Questions about Halo, answered.

What is mTab Halo?

mTab Halo is the enterprise market research and insights platform underneath Pulse. It brings survey, customer, market and operational data into one governed intelligence layer, with five capabilities: Pulse for priorities, Reports for analysis, Flows for automation, Models for connecting data, and MCP for using Halo inside other AI tools.

How does Halo relate to Pulse?

Pulse is what business teams see each morning. Halo is the platform that connects the data, runs the analysis and enforces governance behind every Pulse priority, report and Flow.

What data can Halo work with?

Survey and tracker data, syndicated research from providers such as J.D. Power, Kantar and Ipsos, documents and reports, CRM and experience platforms such as Salesforce and Qualtrics, operational data, and warehouses such as Snowflake.

See Halo Models
Can Halo handle complex global trackers?

Yes. Halo is built for wide, multi-country tracking programs, with the weighting, significance testing and crosstabs research teams rely on, across waves, markets and languages.

See Halo Reports

See Halo on your data.

Bring one tracker or study. We'll show you what Pulse would surface for your team before we meet.

Talk to us See Pulse in action
Book a demo