mTab for Automotive
Give product, brand and marketing teams one view of what drivers want, where competitors are moving and what to do next.
Trusted by leading automotive brands
mTab is an automotive market research and consumer insights platform for OEMs and brands. It turns brand trackers, buyer and owner studies, and market data into decisions: Pulse monitors consideration, pricing, incentives, competitor moves and EV sentiment by segment and model, and tells each team what changed, why it matters and what to do next.
What Pulse monitors
Where signals get missed today
What Pulse surfaces
Why it matters
The decline is concentrated in the segment the 2027 volume plan depends on, and hybrid consideration rose in the same cohort.
What to do next: Brief product planning on a hybrid-consideration gap study before the roadmap review.
Why it matters
Two studies commissioned separately now confirm each other. Infotainment reliability is a top-three loyalty driver for first-year owners.
What to do next: Synthesize both studies into one finding and route it to product quality with the evidence attached.
Why it matters
Reliability is the attribute your brand has led on for six waves. The gap closed where you are growing fastest.
What to do next: Share the attribute cut with brand and schedule a reliability proof-point review.
Illustrative signals
Halo Reports for automotive insights teams
Automotive insights teams run some of the widest studies in research: brand trackers across dozens of markets, owner and quality studies by model and build year, and syndicated data they must combine with their own. Halo Reports handles that scale, and Pulse puts the result in front of the people deciding.
750+
Ford employees using mTab insights worldwide
Ford Motor Company
More than 750 people across Ford make customer, market and product decisions from the same insight, faster.
Read the story350+
internal and external datasets unified
Jaguar Land Rover
One place to see what customers think across every study, and a foundation for Pulse to watch it continuously.
Read the storyTop 5
global streaming service
Leading Entertainment Company
Viewer insight informs show development and retention decisions across the company, in time to matter.
Read the storyFAQ
Brand health and consideration, buyer behavior, pricing and incentives, competitive movement, EV and hybrid sentiment, segment shifts, owner satisfaction and quality, and product launches, across your trackers, owner studies and public market sources.
Trackers and studies in Halo, survey and experience platforms, customer and commercial systems, documents and public market sources. Pulse starts with public signals and becomes specific to you as sources are connected.
Ford, Jaguar Land Rover and other global OEMs use mTab for brand, product and customer research. Read the Ford and Jaguar Land Rover stories on this site.
No. Pulse surfaces what changed, why it matters and a recommended next step with the evidence attached. Your team reviews and decides. Flows can automate recurring analysis, and their output is reviewed before it reaches stakeholders.
Bring one tracker or study. We'll show you what Pulse would surface for your team before we meet.