Food & Beverage

Leading brands trust mTab to uncover insights into taste preferences, brand health, and customer loyalty... driving growth.

Food and beverage companies are facing a rapidly changing consumer landscape, marked by evolving tastes and preferences, which demand constant adaptation and innovation. In this dynamic environment, traditional analytical methods are often too slow and cumbersome to keep pace with the rapidly shifting market conditions. The sheer volume and complexity of data from diverse sources, such as customer preferences, purchase patterns, and market trends, make it increasingly difficult to identify meaningful correlations and trends. When teams need insights beyond high-level dashboards, they turn to mTab Halo to elevate their decision-making.

Use Cases

Solve business-critical use cases with mTab Halo.

Brand Tracking

Measure and track the brand KPIs that matter most, from brand awareness and perceptions to product familiarity and NPS.

Buyer Behavior

Unlock insights into why consumers make their purchases, and track shifting trends while understanding cross-shopping and reasons for rejection.

Loyalty, Conquest, and Repurchase Intent

Track trends of where business is coming and going at the brand and model level, measure repurchase intention as a predictor to loyalty.

Customer Segmentation

Consumers wants and needs evolve with new product introductions and lifestyle changes; understand consumers by market, product segment, and brand.

Select Customers

Leading food and beverage brands choose mTab Halo to supercharge insights.

mTab Halo: The #1 Insight Management System (IMS)

mTab Halo integrates data from various internal and external research sources, providing a comprehensive view that helps track product performance and consumer satisfaction, driving more effective marketing and product strategies.

One Platform to Supercharge Insights

AI-powered tools for easy, self-serve survey data analysis through tables, stories, and reports to elevate decision-making.

Deliver Answers in Minutes, Not Weeks

On-demand analysis for customer segmentation across demographics, models, competitors, time-series, etc.

Distribute Insights Enterprise-Wide

mTab ensures insights are shared organization-wide via a secure, governed hub, overcoming legacy silos to enhance collaboration.

Harmonize Survey Data with Ease

Transform complex survey datasets into powerful assets to enhance brand and product tracking, drive loyalty, and develop innovative products.

Customer Success Stories

Enterprises across industries and around the globe trust mTab to manage their insights.

750+ users

Over 750 Ford employees access mTab insights to drive customer, market, and product decisions worldwide.

350+ datasets

Jaguar Land Rover unifies hundreds of siloed internal and external survey datasets for enhanced decision-making with mTab.

Top 5 streamer

Leading Entertainment Co relies on mTab for viewer insights to develop shows that build audience loyalty as Top 5 streamer.

10x faster

Foremost Insurance accelerates the conversion of survey data into actionable insights ten times faster with mTab.