mTab for Food & Beverage
See which flavors, claims and formats are winning shoppers, and whether competitor launches will last, before the next range review.
Trusted by leading food & beverage brands
mTab is a food and beverage market research and insights platform. It turns category trackers, taste studies, concept tests and shopper data into decisions: Pulse monitors purchase drivers, functional claims, recipe and packaging feedback, competitor launches and channel demand by shopper segment, and tells each team what changed and what to do next.
What Pulse monitors
Where signals get missed today
What Pulse surfaces
Why it matters
A 4-point shift in two waves. Your core line leads with low sugar.
What to do next: Brief innovation on a protein-forward variant and test the claim in the next concept round.
Why it matters
Two studies confirm the same concern. Loyal buyers cite sweetness.
What to do next: Synthesize both into one finding for the recipe review.
Why it matters
Trial moved 3 points in two waves. Repeat is not yet visible.
What to do next: Ask Pulse for the repeat cut next wave and brief marketing.
Illustrative signals
Halo Reports for food & beverage insights teams
Food and beverage insights teams run taste tests, claims research, brand trackers and shopper studies across portfolios and channels. Halo Reports brings them together, and Pulse tells brand and innovation leaders what the latest wave means for the range.
Industry briefings
Food & Bev Innovation News
The 'wellness wave' continues to grow across the food and beverage industry. The rise of GLP-1 drugs is reshaping consumer snacking habits, as it poses a $73 billion risk to the global food market…
Food & Bev Innovation News
Creating beverages that captivate consumers is both an art and a science, yet it is becoming increasingly challenging given the evolving consumer demands.
Food & Bev Innovation News
In the fast-paced world of food & beverage manufacturing, merely monitoring data isn't enough to keep pace with the growing inventory threats from market shifts.
750+
Ford employees using mTab insights worldwide
Ford Motor Company
More than 750 people across Ford make customer, market and product decisions from the same insight, faster.
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internal and external datasets unified
Jaguar Land Rover
One place to see what customers think across every study, and a foundation for Pulse to watch it continuously.
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global streaming service
Leading Entertainment Company
Viewer insight informs show development and retention decisions across the company, in time to matter.
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Purchase drivers and claims, brand affinity and loyalty, recipe and packaging feedback, competitor launches, trial and repeat, channel and format demand, and category conversation, across your trackers and the market.
Trackers and studies in Halo, survey and experience platforms, customer and commercial systems, documents and public market sources. Pulse starts with public signals and becomes specific to you as sources are connected.
No. Pulse surfaces what changed, why it matters and a recommended next step with the evidence attached. Your team reviews and decides. Flows can automate recurring analysis, and their output is reviewed before it reaches stakeholders.
Bring one tracker or study. We'll show you what Pulse would surface for your team before we meet.