Jaguar Land Rover

Jaguar Land Rover (JLR) needed a way to understand and crystallize the voice of the driver for both Jaguar and Land Rover to comprehend their preferences and motivate their behaviors. Essentially, JLR sought a streamlined solution to transform fragmented customer data into advanced storytelling throughout the organization, from the factory floor to the boardroom. Additionally, JLR required a system that kept their data "tight and consistent throughout the organization" to ensure its reliability in the decision-making process, serving as the backbone in setting the strategic vision for JLR brands.

JLR needed a solution that gathered global customer data across over 350 datasets from various sources, presented in a holistic view, providing credible customer stories to a spectrum of global teams. This customer intelligence is vital for understanding attitudes and preferences to set strategy at the brand and model levels, while also engaging in tactical decisions that enhance driver experiences. For this solution, Jaguar Land Rover turned to mTab Halo, the leading Insight Management System (IMS), to turn their dispersed data sources into single-source visualized 'voice-of-the-customer' stories. mTab Halo guides their decision-making and informs their brand strategies across the organization.

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