Research World Features mTab's John Sevec on AI's 'Heavy Lifting' for Insights

mTab's Vice President of Client Strategy, John Sevec, is featured in Research World discussing the advancement of insights by artificial intelligence. He sat down for the revered Insight250 series with its CEO, Crispin Beale, to discuss how the technology advancements around AI are being effectively applied by leading enterprises across industries.

For example, many insight teams are experiencing diminishing resources and limited personnel despite increasing demand for immediate insights across the organization. As John explained, “Across many industries we support we have seen a reduction in personnel, largely related to the state of the economy. This sort of technology allows teams to do more. These advancements augment the research tasks, helping insight professionals to focus on higher-value activities like strategy, innovation and story development. It’s taking teams from spreadsheet immersion to streamlined insights.”

He goes on to discuss the 'heavy lifting' AI is undertaking to make insight teams more efficient and effective in their company-wide support, explaining, “That’s the key question for most companies. AI is a great buzzword, but adopting proven technology and knowing where to apply it is the vital answer everyone is after. We see some of the most immediate impacts of technology when it’s applied to data synthesis and processing and automated workflows. It’s the ‘heavy lifting’ that we talked about earlier, where burdensome processes can now be done in seconds or minutes instead of days or weeks."

John covers an array of other AI-related topics in the Research World feature article, which you can read at the link below.

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Research World: How AI is Doing the Heavy Lifting for Insights

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