Different dimensions of agencies and enterprises

When it comes to the market research and insight realms, there tend to be significant differences and similarities between the enterprise and agency worlds, along with how the relationship between the two is evolving to drive innovation and elevate the industry. mTab's Crispin Beale sat down with Anne-Sophie Damelincourt, Founder & Owner of Blue Lemon Insight & Strategy, to discuss these dimensions and get her unique perspective, which spans both sides, on the importance of this collaboration to the industry.

In terms of strategies, Anne-Sophie discussed the different long-term and short-term approaches of agencies and enterprises, saying, "Long-term strategies are not relevant anymore, but a vision, a powerful brand purpose and how it is articulated and activated is more than ever what every single company, from client-side to the agency, should be able to implement.

“Also, the paradigm shift has created a bigger gap between some traditional markets (like France) and industries (those which deliver goods versus services) and some fast-growing markets led by technology.”

Crispin and Anne-Sophie also touch on technology, economic models, value creation, and decision-making. They also discuss the role of associations in both the agency-enterprise relationship, and how these organizations influence the industry.

You can read their entire conversation at the link below.

Discussing the dimensions of agencies and enterprises

Keep up with the latest market research, insite reports, and industry data-sets with your free membership to mTab Marketplace.

‍