Further elevating and celebrating the insights industry

Over the course of its existence, which has spanned five decades, mTab has seen advancements and innovations that have dramatically transformed market research. However, as the insights industry has evolved, it has also become more separated and fragmented in many ways. For this reason, mTab has embraced a mission to unify the industry on a variety of dimensions to elevate and celebrate research and insights.

Our first step in this was to unite professionals across the industry to celebrate its leaders and innovators worldwide with the Insight250. There was such a tremendous response to the initial idea of celebrating market research and insights, whose impact is too often overlooked or forgotten, that Insight250 is now among the most revered global professional awards.

mTab's next step was to unify the fragmented research and data sources across the market. There is tremendous research out there that can be difficult and time-consuming to find. For this reason, we recently launched mTab Marketplace, which brings together premier and free market research, data sets, and industry reports from leading providers like Kantar, Ipsos, JD Power, Harris Poll, Accenture, Deloitte, and a spectrum of others, all in one place. This allows data-driven professionals to easily discover, access, and analyze diverse research sources more efficiently and effectively.

Our latest step is the launch of a unique membership for insight professionals called mTab+, which addresses the economical need to stretch research budgets. mTab+ provides value in a variety of ways, including:

• Exclusive savings of up to 30% on research orders in mTab Marketplace.
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• Membership discounts to ESOMAR and Market Research Society.
  
  
• Savings on professional training, research bundles, and more.

You can instantly access mTab+ with a free, no-obligation 30-day trial here.

Be on the lookout for new additions and advancements as we continue to bring the insights industry closer together to help elevate and celebrate the profession in terms of content, cognition, community, and contribution.