What are the best survey tool features?

The best survey tool features serve as a bridge that allows you to turn raw survey results into meaningful data that can help drive business decisions. Since they are such an important aspect of research, it makes sense to take the time to find a survey analysis tool that will really work for your business. Below, we'll explore what to look for in survey analysis tools.

‍Easy to Use

‍Very few companies have a dedicated statistical analysis team these days, which means that decision-makers from all backgrounds will be using the software. The software should have an intuitive set-up that can be used by non-experts with minimal training.

‍Ability to Handle Complex Results

‍Many companies have a variety of surveys sent out over years or even decades, which may use different metrics and draw different conclusions. You may want to combine the results from several different surveys or a number of years to get a more complete picture, or isolate results to look at only what's relevant. You need software that has the ability to handle that level of complexity.

‍Ability to Share

‍As we mentioned above, people from different departments and various backgrounds are likely to be using your survey analysis tools. Be sure to find software that can be used by people across your organization, even at different branch locations.

‍Report Generation

‍Making reports and spreadsheets is traditionally one of the most time-consuming - and thus costly - parts of research analysis. Be sure that your software gives you a simple, straightforward way to generate complex, meaningful reports as quickly as possible.

‍Great Customer Service

‍Although the ideal software is straightforward and easy to use, it's important to have good customer service available for those times when you need it. The software should offer help within the program, and live chat and phone help should also be readily available. You'll probably get a good feel for the quality of the customer service as you start contacting a company you're interested in.

‍Affordable

‍Most companies, especially small to mid-sized companies, operate their surveying - along with all other programs - on a budget. Therefore, you want to make sure that the software is in budget, while giving you all the features that make the tool valuable.When you are aware of what to look for in survey analysis tools, you'll be able to find a software program that will give you the capabilities you need.

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