Blog

A world of insights, all in one place.

What is the importance of the lattice of research?

Xabier Palacio, ESOMAR's Senior Industry Analyst, discusses the “lattice of research” he uses to visualize methodologies.

Why is diversity important to market research?

Vanella Jackson, former Hall & Partners Global Chief Executive Officer, discusses the value of diversity to organizations.

How does gamification drive innovation?

Betty Adamou discusses how brands are using gamification tactics to attract, engage and motivate consumers.

How are leadership and innovation connected?

Eric Salama, Director at Morning Consult and former CEO of Kantar discusses the connection between leadership and innovation.

How do you increase market research participation?

Lisa Wilding-Brown, CEO of Innovate MR, discusses the keys to increasing market research participation.

What is the impact of social media on market research?

Reviewing the opportunities and challenges social media is presenting to market research and the understanding of consumers.

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