Media & Entertainment

With consumers facing more choices for entertainment on an ever-expanding list of streaming platforms, media & entertainment companies must gain a thorough understanding of their consumers' behavior and perceptions to drive better creative and business decisions. Research and insights professionals at media companies rely on mTab to quickly aggregate primary and secondary research sources so they can inform on the business strategies and storylines for movies, shows, and events that increase subscriber growth and engagement. Use cases include:
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Predicting audience demand by subscriber segment

Tracking original video content engagement and reaction

Delivering compelling characters and storylines

Brand switching and predicting churn from a competitive set

Brand tracking (NPS, familiarity, engagement, affinity, intent)