Media & Entertainment

Streaming services rely on mTab to deliver compelling characters and storylines so they can acquire and retain subscribers.

With consumers facing more choices for entertainment on an ever-expanding list of streaming platforms, media & entertainment companies must gain a thorough understanding of their consumers' behavior and perceptions to drive better creative and business decisions. Research and insights professionals at media companies rely on mTab to quickly aggregate primary and secondary research sources so they can inform on the business strategies and storylines for movies, shows, and events that increase subscriber growth and engagement.

Some of these use cases include:

Predicting audience demand by subscriber segment
Tracking original video content engagement and reaction
Delivering compelling characters and storylines for movies, shows and events
Measuring brand switching and predicting churn from a competitive set
Brand tracking (NPS, familiarity, engagement, affinity, accessibility, intent)

Some of the Companies We Serve