About mTab
Helping the world's leading brands make better decisions, faster.
For more than 30 years, mTab has turned research and customer data into answers enterprise teams can trust. Today, more than 1,500 brands use mTab to see what changed in their market, understand why, and decide what to do next.
- years in research analytics
- 30+ years in research analytics
- brands worldwide
- 1,500+ brands worldwide
- offices on three continents
- 5 offices on three continents
- and TISAX certified
- ISO 27001 and TISAX certified
Our story
From a California garage to the world's leading brands.
mTab started more than 30 years ago in a California garage with one conviction: data should make decisions easier, not harder.
That conviction built the platform that insights teams at global automakers, media companies and consumer brands rely on to run their largest research programs, across waves, markets and languages.
Now we're bringing it to everyone who makes decisions. mTab Pulse turns the research, customer data and market signals a company already has into a daily briefing for each team: what changed, why it matters and what to do next.
Why mTab
What sets mTab apart.
Most tools show you data. mTab tells you what it means, with analysis your research team will stand behind.
Research-grade by default
Every answer applies the standards insights teams work to: weighting, bases and significance testing. Every number traces back to its source.
Priorities, not dashboards
Pulse ranks what changed for each role, explains why it matters and recommends a next step. People make the call.
One source of truth
Insights teams run global trackers in Halo. Business leaders see the same trusted data in Pulse, so everyone works from one set of facts.
Enterprise-ready from day one
ISO 27001 and TISAX certified, with access by study, client and team, and review before anything reaches stakeholders.
Who we serve
Built for insights teams and the leaders they serve.
For insights and research teams
Run your most complex research in one place.
Manage wide, multi-market brand trackers, answer any cut the business asks for, and automate reporting across every wave.
Explore Halo ReportsFor business leaders
Start each day knowing what matters.
Brand, product, marketing, strategy and commercial leaders get a briefing on what changed, why it matters and what to do next.
Explore PulseTrusted by more than 1,500 brands, including
Leadership
Research experts behind the software.
Our product, analysis and client teams work alongside yours, from your first study to every wave after.
Global presence
A global team, close to our clients.
Offices across North America, Europe and Asia support clients running research in markets around the world.
Join us- Yorba Linda, California United States · Headquarters
- Essex United Kingdom
- Poznań Poland
- Tokyo Japan
- Shanghai China
See what mTab can do for your team.
Tell us about your business, and we'll show you Pulse and Halo on the decisions you make every week.