mTab for Insights & Research
Analyze your largest trackers, answer stakeholder questions in minutes and automate the reporting, with every finding reaching the teams that need it.
mTab is a consumer insights platform for insights and research teams: one governed home for wide, complex studies and global brand trackers, with a decision layer on top. Pulse monitors every tracker and study, surfaces meaningful movement, connects findings across studies and answers stakeholder questions from your own research, with the evidence attached.
A typical week
A new wave lands overnight. By nine, stakeholders want to know what changed, a segmentation needs a new cut, and the competitive review is due Friday. The answer sits across the tracker, an owner study and last quarter's deck. Pulse has already connected them and ranked what matters.
What Pulse surfaces
Why it matters
The decline is concentrated in the segment the 2027 volume plan depends on, and hybrid consideration rose in the same cohort.
What to do next: Brief product planning on a hybrid-consideration gap study before the roadmap review.
Why it matters
Two studies commissioned separately now confirm each other. Infotainment reliability is a top-three loyalty driver for first-year owners.
What to do next: Synthesize both studies into one finding and route it to product quality with the evidence attached.
Why it matters
Reliability is the attribute your brand has led on for six waves. The gap closed where you are growing fastest.
What to do next: Share the attribute cut with brand and schedule a reliability proof-point review.
Illustrative signals
Halo Reports for insights & research teams
Multi-country brand trackers, wide questionnaires, syndicated studies and years of waves. Halo Reports handles the scale research teams work at, and Pulse delivers the result to the people who act on it.
750+
Ford employees using mTab insights worldwide
Ford Motor Company
More than 750 people across Ford make customer, market and product decisions from the same insight, faster.
Read the story350+
internal and external datasets unified
Jaguar Land Rover
One place to see what customers think across every study, and a foundation for Pulse to watch it continuously.
Read the storyTop 5
global streaming service
Leading Entertainment Company
Viewer insight informs show development and retention decisions across the company, in time to matter.
Read the storyFAQ
No. Halo Reports remains the place for crosstabs, testing, weighting and storytelling. Pulse sits on top and tells you which of it deserves attention today.
You govern what Pulse can draw on and can promote, annotate and route findings. Access follows the study, client and team permissions already in Halo.
No. Pulse surfaces what changed, why it matters and a recommended next step with the evidence attached. Your team reviews and decides. Flows automate recurring analysis, and their output is reviewed before it reaches stakeholders.
Bring one tracker or study. We'll show you what Pulse would surface for your team before we meet.