mTab for you · Automotive

mTab for Automotive Insights Leaders

See where automotive brand health and consideration are moving across every tracker and study, answer the business faster, and automate the readouts.

You have more research than anyone can keep up with
Trackers refresh, studies land, competitors move, and stakeholders ask before you have read it all
Important findings sit in decks and datasets no one reads together
The same readout is rebuilt every wave

Pulse monitors all of it continuously, so your team does not have to.

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Insights & Research · Automotive

3 things deserve your attention

Market Shift

EV consideration fell 4.2 points among first-time buyers for the third consecutive wave

The decline is concentrated in the segment the 2027 volume plan depends on, and hybrid consideration rose in the same cohort.

Suggested action

Brief product planning on a hybrid-consideration gap study before the roadmap review.

Draft brief Run analysis
Research Finding

Owner study verbatims and the brand tracker point to the same infotainment concern

Two studies commissioned separately now confirm each other. Infotainment reliability is a top-three loyalty driver for first-year owners.

Suggested action

Synthesize both studies into one finding and route it to product quality with the evidence attached.

Draft brief Run analysis
Competitor

A rival gained 3.1 points on perceived reliability among compact SUV intenders

Reliability is the attribute your brand has led on for six waves. The gap closed where you are growing fastest.

Suggested action

Share the attribute cut with brand and schedule a reliability proof-point review.

Draft brief Run analysis

Illustrative signals

Trusted by leading automotive brands

What Pulse monitors for your team

Signals tracked from day one

Brand health and consideration
Buyer behavior and intent
Pricing and incentives
Competitive movement
EV and hybrid sentiment
Segment shifts

Configured for your role at setup and refined as your team uses it.

Your priorities

Your selection reorders the priorities above and the recommendations below.

What your team gains with mTab

Halo Reports for automotive insights & research teams

Built for automotive tracking programs.

Automotive insights teams run some of the widest studies in research: brand trackers across dozens of markets, owner and quality studies by model and build year, and syndicated data they must combine with their own. Halo Reports handles that scale, and Pulse puts the result in front of the people deciding.

Cut brand and purchase-funnel trackers by segment, model, market and wave, with weighting and significance testing applied
Combine owner studies, J.D. Power and syndicated data with your own research in one governed place
Publish interactive reports to product, brand and regional teams instead of rebuilding decks every wave
Every Pulse priority links back to the table behind it, so leaders and analysts argue from the same evidence

Explore Halo Reports