Use cases
Decision intelligence use cases for enterprise teams.
mTab does seven jobs for enterprise teams: market and brand intelligence, competitive intelligence, customer intelligence, research synthesis, executive briefs, conversational analysis, and AI automation of recurring work. Each page shows how Pulse and Halo do the job and which industries and teams rely on it.
Market and brand intelligence
Track brand health, consideration, sentiment and competitors continuously, and know what changed and why.
See market and brand intelligenceCompetitive intelligence
See launches, pricing and perception shifts as they happen, and how they affect your brand.
See competitive intelligenceResearch synthesis
Connect findings across studies and waves so teams reuse what you know instead of starting over.
See research synthesisCustomer intelligence
See what drives satisfaction and loyalty by segment and journey, and act before issues become churn.
See customer intelligenceExecutive briefs
Turn research, data and market signals into a one-page update: what changed, why it matters and what to do.
See executive briefsAI automation
Automate competitive reviews, wave readouts and executive briefs, reviewed by your team before they go out.
See ai automationAsk your data
Ask questions in plain language and get answers from your own research, with the source shown.
See ask your dataSee Pulse on your data.
Bring one tracker or study. We'll show you what Pulse would surface for your team before we meet.