mTab for Agencies & Consultancies
Deliver research clients keep using.
Deliver programs in one governed place, watch client trackers between waves and automate the recurring readouts.
mTab is a research reporting and delivery platform for agencies and consultancies: one governed place to deliver wide, complex programs to many clients, monitor client trackers between waves, and automate recurring readouts. Clients explore and ask questions in one place, and Pulse alerts them when results move.
A typical week
Wave six has landed for one client and another client's readout is Friday. The first client's launch plan assumed a consideration shift that did not happen. Pulse flagged it and drafted the interim brief, and the wave-over-wave review is scheduled as a Flow.
How mTab helps agencies & consultancies
- Deliver programs in one governed place with access controlled by client
- Monitor client trackers and surface movement between waves
- Answer client questions faster from each program's data
- Automate recurring readouts with Halo Flows so senior staff focus on recommendations
- Connect findings across a client's studies and waves
- Enforce provider and client terms on every output
What Pulse surfaces
Signals Pulse surfaces for agencies & consultancies teams
Illustrative signals
Halo Reports for agencies & consultancies teams
Deliver client programs in Halo Reports.
Agencies run client trackers and ad hoc studies in Halo Reports, deliver them as interactive reports with access controlled by client, and automate the wave-over-wave readout.
- Crosstabs and weighting at the scale of multi-market trackers
- Interactive client reports with access controlled by client
- Wave updates and readouts automated with Halo Flows
- Provider and client data terms enforced on every output
Common objectives
Related solutions
See it for your industry
Outcomes from teams like yours.
750+
Ford employees using mTab insights worldwide
Ford Motor Company
More than 750 people across Ford make customer, market and product decisions from the same insight, faster.
Read the story350+
internal and external datasets unified
Jaguar Land Rover
One place to see what customers think across every study, and a foundation for Pulse to watch it continuously.
Read the storyTop 5
global streaming service
Leading Entertainment Company
Viewer insight informs show development and retention decisions across the company, in time to matter.
Read the storyFAQ
Agencies & Consultancies: questions we hear.
Can we deliver client programs through mTab?
Yes. Kantar and Bain deliver research through mTab with governed access per client, so each client team sees only its own programs.
Does this replace the readout?
It extends it. The readout still happens; the research keeps answering questions afterwards, and Pulse tells the client when something moves.
Does Pulse decide for us?
No. Pulse surfaces what changed, why it matters and a recommended next step with the evidence attached. Your team reviews and decides. Flows automate recurring analysis, and their output is reviewed before it reaches stakeholders.
See Pulse on your data.
Bring one tracker or study. We'll show you what Pulse would surface for your team before we meet.