Competitive intelligence
Stay ahead of competitor moves.
See launches, pricing and perception shifts as they happen, and how they affect your brand.
In short
Competitive intelligence tracks what competitors do and how buyers respond. As competitive intelligence software, mTab reads competitor launches, pricing, incentives and campaigns alongside how rivals are perceived in your own brand and satisfaction research, flags the moves that affect your priorities, and explains what each one puts at risk or opens up.
The challenge
Competitive news arrives informally: a forwarded article, a sales anecdote, a tracker slide weeks later. Research on competitor strengths, weaknesses and cross-shopping exists, but it is rarely read against what competitors are doing in the market.
- 1
Monitor
Pulse tracks launches, pricing and incentive changes, campaigns, and how competitors are perceived in your brand and satisfaction research.
- 2
Detect
It flags the moves that affect your priorities, such as a rival gaining consideration in a target segment or closing a gap on an attribute you lead.
- 3
Explain
Each priority shows what the competitor did, what buyers noticed, and what it puts at risk or opens up.
- 4
Act
Draft the competitive brief, run the segment analysis, or schedule a weekly competitive review as a Flow.
What you can track
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Competitor strategy
Launches, pricing, incentives and messaging, read alongside how buyers responded in your research.
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Strengths and weaknesses
Attribute-by-attribute comparison showing where rivals lead, where you lead and where the gap is moving.
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Cross-shopping and conquest
Which competitors your buyers consider, where you win and lose sales, and why.
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Room to differentiate
Opportunities to position products where competitors are weak and customer need is growing.
Platform capabilities
- Competitor monitoring across research and market sources
- Perception tracking across studies
- Ask Pulse for follow-up analysis
- Weekly competitive review with Halo Flows
Halo Reports and your research
Competitive perception from your own research.
Brand and satisfaction studies show how buyers see you against competitors. Halo Reports compares brands attribute by attribute, and Pulse connects those shifts to competitor activity in the market.
- Brand-by-brand comparison on the attributes that matter
- Competitive gaps trended wave over wave
- Findings shared with strategy, brand and product teams
FAQ
Competitive intelligence: common questions.
Which competitor signals does mTab monitor?
Launches, pricing and incentive changes, campaigns and messaging from market sources, read against competitor perception, cross-shopping and conquest data in your research.
How does mTab decide which competitor moves matter?
Pulse ranks moves by their effect on your priorities, such as a rival gaining consideration in a target segment or closing a gap on an attribute you lead. Each priority shows what the competitor did and what buyers noticed.
Can we automate a weekly competitive review?
Yes. The weekly competitive review can run as a Halo Flow across trackers and public sources, delivered as a draft with sources for your team to approve.
Want to see competitive intelligence with your data?
Bring one tracker or study. We'll show you what Pulse would surface for your team before we meet.