mTab for Customer Experience
See which customers, journeys and issues are moving satisfaction, and send each finding to the team that can fix it.
mTab brings customer experience analytics and research together for CX teams: a continuous view of satisfaction drivers, journey friction, emerging issues and loyalty across trackers, verbatims, reviews and support themes. Pulse surfaces what changed by segment and journey stage, explains why, and routes it to the team that can fix it.
A typical week
Satisfaction dropped a point. The verbatims explain why, support themes confirm it, and it is concentrated in one cohort at one journey stage. Together, that is a specific fix. Pulse brings those sources together and sends the finding to the team that owns the journey.
What Pulse surfaces
Why it matters
The dip is isolated to first-year owners, and infotainment has become a top-three loyalty driver.
What to do next: Route the finding to product quality and draft an owner communication for affected model years.
Why it matters
Wait-time scores held; the drop is in ease of booking. Verbatims describe the app, not the dealer.
What to do next: Share the stage-level cut with digital and the dealer network, and pause the rollout in the next region.
Why it matters
A 4-point gap that closes for owners who recall the follow-up call. The response works where it lands.
What to do next: Ask Pulse which regions completed follow-up calls and extend the practice.
Illustrative signals
Halo Reports for customer experience teams
NPS, CSAT and relationship trackers are analyzed in Halo Reports by journey stage, cohort and product, with driver analysis showing what moves loyalty. Pulse routes each finding to the team that owns the fix.
750+
Ford employees using mTab insights worldwide
Ford Motor Company
More than 750 people across Ford make customer, market and product decisions from the same insight, faster.
Read the story350+
internal and external datasets unified
Jaguar Land Rover
One place to see what customers think across every study, and a foundation for Pulse to watch it continuously.
Read the storyTop 5
global streaming service
Leading Entertainment Company
Viewer insight informs show development and retention decisions across the company, in time to matter.
Read the storyFAQ
Satisfaction and experience trackers, NPS and CSAT programs, verbatims, reviews and support themes, plus your research in Halo. Pulse reads them together by segment and journey stage.
Yes. Pulse routes a finding with its evidence and a recommended action, and Flows can send it into the systems those teams use.
No. Pulse surfaces what changed, why it matters and a recommended next step with the evidence attached. Your team reviews and decides. Flows automate recurring analysis, and their output is reviewed before it reaches stakeholders.
Bring one tracker or study. We'll show you what Pulse would surface for your team before we meet.