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My Pulse

Refreshed 2h ago D

Welcome back, Dana

Senior Manager – Customer Insights

Has consideration moved among first-time SUV buyers this quarter?

3 priorities today

Market Shift 12 signals 3 new

EV consideration dropped 4.2 points among first-time buyers

Third consecutive monthly decline in the Q3 tracker, concentrated in first-time buyers under 35. Hybrid consideration rose in the same cohort.

Brand tracker · Wave 14 First-time buyers U.S. EV market

Suggested action

Brief product planning on a hybrid-consideration gap study for compact SUV shoppers before the roadmap review.

Draft research brief Run analysis

Competitor A rival gained on perceived reliability in two priority segments 7 signals
Brand & Customer Price sensitivity increased materially among younger buyers 9 signals

Your signals · 2 new

Filter For you Latest

Market Shift NEW

Charging confidence improved despite flat EV share

Charging anxiety is easing faster than EV share is growing, a gap between sentiment and the purchase funnel worth tracking in your own data.

U.S. EV market / Market conditions 7h ago 2 sources

EV
Competitor NEW

A competitor extends compact SUV lease incentives in three regions

A pricing move aimed squarely at the first-time buyers in your tracker. Worth checking whether it moves consideration next wave.

Competitor / Incentives 9h ago 3 sources

INC
Research Finding

Owner satisfaction dipped around infotainment reliability in two models

Satisfaction verbatims from the Q3 owner study cluster on screen freezes and pairing. Infotainment is now a top-three loyalty driver.

Owner study / Q3 · mTab Research 1d ago 1 source

Q3
Micro Trend

Range expectations among younger buyers moved above 300 miles

A steady climb over four waves. Competitors are already messaging 320+ in the segment you launch into next year.

Brand tracker / Attribute expectations 2d ago 2 sources

300

My Pulse

Refreshed 1h ago P

Welcome back, Priya

VP Marketing – Streaming

Which original drove the most new-subscriber intent last month, and with whom?

3 priorities today

Brand & Customer 11 signals 4 new

Subscriber churn intent rose among 18–34 households after the price change

Intent to cancel in the next 90 days is up 5.1 points in the youngest cohort. Verbatims cite value for money against two rival bundles.

Subscriber tracker · Wave 9 Households 18–34 Pricing

Suggested action

Brief retention on a value message for 18–34 households before the next billing cycle, and test a bundle offer in two DMAs.

Draft retention brief Run analysis

Competitor A rival's ad-supported tier gained consideration among lapsed subscribers 6 signals
Research Finding Two new originals over-index on new-subscriber intent with families 8 signals

Your signals · 2 new

Filter For you Latest

Market Shift NEW

Bundled streaming offers now account for a majority of new sign-ups in the category

Industry data shows bundles passed standalone plans for the first time. Your own acquisition mix has not moved yet.

Industry reports / Market conditions 5h ago 3 sources

SVOD
Competitor NEW

Competitor renews a marquee sports package through 2029

Locks a driver of male 25–54 consideration for three more seasons. Worth revisiting the live-sport assumption in the plan.

Competitor / Rights 8h ago 2 sources

LIVE
Brand & Customer

Perceived content variety improved after the catalogue additions

Variety attribute up 2.6 points overall, strongest among 35–54 households. Value for money did not move.

Brand tracker / Attributes 1d ago 1 source

+2.6
Micro Trend

Short-form clips are the top discovery path for one new original

Social discovery passed on-service promotion for the first time for a scripted title.

Title tracker / Discovery 2d ago 2 sources

CLIP

My Pulse

Refreshed 3h ago M

Welcome back, Marcus

Director of Product – Snacks

Which claims are gaining with health-conscious shoppers in the last two waves?

3 priorities today

Market Shift 9 signals 3 new

Protein claims overtook low-sugar as the top purchase driver among younger shoppers

Purchase-reason importance shifted 4.4 points in two waves. Your core line carries neither claim.

Category tracker · Wave 22 Shoppers 18–34 Claims

Suggested action

Brief innovation on a protein-forward variant and test the claim against the current pack in the next concept round.

Draft concept brief Run analysis

Product & Quality Texture complaints rose after the packaging change in two regions 5 signals
Competitor A private-label rival matched your price and gained trial in value retailers 7 signals

Your signals · 2 new

Filter For you Latest

Market Shift NEW

Retailer expands better-for-you shelf space in flagship stores

A reset that favors claims your core line does not carry. Worth checking distribution exposure before the next range review.

Retail trade press / Distribution 6h ago 2 sources

BFY
Research Finding NEW

Concept test: the smaller pack size wins on purchase intent with single households

Intent 9 points higher than the standard pack among single-person households, the fastest-growing shopper group in the category.

Concept test / Q3 · mTab Research 1d ago 1 source

+9
Brand & Customer

Brand trust steady overall, softer among shoppers who saw the recall coverage

A 2-point gap that closes with those who recall the response. The message is working where it lands.

Brand tracker / Trust 2d ago 2 sources

TR
Micro Trend

Spicy-sweet flavor mentions doubled in category conversation

Early, but consistent across three sources. Two competitors have limited editions in test.

Social listening / Flavor 3d ago 3 sources

2×

My Pulse

Refreshed 2h ago E

Welcome back, Elena

Head of Customer Experience – Retail Banking

Where in the onboarding journey do new customers drop, and has it changed since the app release?

3 priorities today

Brand & Customer 10 signals 3 new

Onboarding satisfaction fell 6 points after the app release for customers over 55

The drop is isolated to one cohort and one journey stage: identity verification. Other cohorts improved.

CX tracker · Wave 31 Customers 55+ Onboarding

Suggested action

Share the stage-level cut with digital and branch teams, and add an assisted path for identity verification.

Draft CX brief Run analysis

Research Finding Trust in fraud handling is now the strongest driver of advocacy 6 signals
Competitor A digital-first competitor gained on ease of use among switchers 4 signals

Your signals · 2 new

Filter For you Latest

Market Shift NEW

Regulator signals tighter expectations on complaint response times

Consultation opened this week. Your current standard sits inside the proposed window; two journeys do not.

Regulatory / Consultations 4h ago 2 sources

REG
Brand & Customer NEW

Branch satisfaction rose where the new queuing system launched

Up 4 points in pilot branches against flat elsewhere. Wait time is the attribute that moved.

CX tracker / Branch 1d ago 1 source

+4
Product & Quality

App-store reviews cluster on login failures after the update

A sharp, short spike. Consumer-care contacts confirm, then recover within four days.

Reviews / App 2d ago 2 sources

APP
Micro Trend

Customers increasingly cite budgeting features when choosing a primary account

A consistent rise across three waves among under-35 customers.

Choice study / Primary account 3d ago 1 source

35

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