mTab for Media & Entertainment
See which titles grow your audience, which subscribers are at risk and where competitors are gaining, in time to act.
Trusted by leading media & entertainment brands
mTab is an audience research and insights platform for streaming services, networks and studios. It turns subscriber research, title tracking, brand studies and market data into decisions: Pulse monitors churn intent, consideration, title performance and competitor bundles by household segment, and tells each team what changed, why it matters and what to do next.
What Pulse monitors
Where signals get missed today
What Pulse surfaces
Why it matters
The youngest cohort moved alone. Verbatims cite value for money against two rival bundles.
What to do next: Brief retention on a value message for 18–34 households before the next billing cycle.
Why it matters
The title tracker, the brand study and the concept test agree, and awareness for both titles is under 30%.
What to do next: Synthesize the three studies into one recommendation for the acquisition team.
Why it matters
Lapsed subscribers are the segment you win back every fall. Their launch campaign started two weeks before yours.
What to do next: Pull forward win-back creative and check reach overlap in the three regions where the shift is largest.
Illustrative signals
Halo Reports for media & entertainment insights teams
Streaming and media insights teams track titles, brands and subscribers across markets on tight release calendars. Halo Reports gives them one place to analyze it all, and Pulse makes sure the finding reaches content and marketing before the window closes.
Top 5
global streaming service
Leading Entertainment Company
Viewer insight informs show development and retention decisions across the company, in time to matter.
Read the story750+
Ford employees using mTab insights worldwide
Ford Motor Company
More than 750 people across Ford make customer, market and product decisions from the same insight, faster.
Read the story350+
internal and external datasets unified
Jaguar Land Rover
One place to see what customers think across every study, and a foundation for Pulse to watch it continuously.
Read the storyFAQ
Subscriber and churn intent, title awareness and demand, brand perception and value, competitor bundles and tiers, audience shifts, discovery paths and ad-tier sentiment, across your research and the market.
Trackers and studies in Halo, survey and experience platforms, customer and commercial systems, documents and public market sources. Pulse starts with public signals and becomes specific to you as sources are connected.
A top-five global streaming service and other leading entertainment brands use mTab for viewer insight. Read the story on this site.
No. Pulse surfaces what changed, why it matters and a recommended next step with the evidence attached. Your team reviews and decides. Flows can automate recurring analysis, and their output is reviewed before it reaches stakeholders.
Bring one tracker or study. We'll show you what Pulse would surface for your team before we meet.