mTab for you · Media & Entertainment
mTab for Media & Entertainment Commercial Leaders
Walk into every media & entertainment account conversation knowing what changed and holding the evidence.
- Competitor pricing and offers are learned from the field, late
- Demand signals are visible online before they reach the pipeline
- Research that would win the conversation sits with another team
- Proof points take days to assemble
Pulse monitors all of it continuously, so your team does not have to.
Pulse Welcome back
Sales & Commercial · Media & Entertainment
3 things deserve your attention
- Market Shift
Advertiser interest in live-event inventory rose in two categories
Automotive and financial services searches for live inventory doubled after the schedule announcement.
Suggested action
Prepare live-event packages for the two categories and brief the sales team.
Draft brief Run analysis - Competitor
A competitor bundled its ad-supported tier with a telecom plan in your strongest region
The bundle undercuts your standalone price for the households most likely to switch.
Suggested action
Model the exposure by region and brief partnerships on a response.
Draft brief Run analysis - Research Finding
Audience data shows the brand's target demographic over-indexes on two of your originals
A ready-made proof point for the renewal conversation with the account.
Suggested action
Ask Pulse for the audience composition by title and add it to the account brief.
Draft brief Run analysis
Illustrative signals
Trusted by leading media & entertainment brands
What Pulse monitors for your team
Signals tracked from day one
- Subscriber and churn intent
- Title awareness and demand
- Brand perception and value
- Competitor bundles and tiers
- Audience and household shifts
- Discovery paths
Configured for your role at setup and refined as your team uses it.
Your priorities
Select your primary objective
- Read demand signals
- Watch pricing and incentives
- Track competitor offers
- Prepare for account conversations
- Spot pipeline risk
Your selection reorders the priorities above and the recommendations below.
What your team gains with mTab
-
Spot market and brand shifts sooner
See changes in brand health, consideration, sentiment, share and competitors early, so your team can respond before the next reporting cycle.
- Pulse
- Flags the shift the day the data lands.
- Halo Reports
- Trends your brand trackers across waves and markets, with significance testing.
-
Make better decisions
Ask why a metric moved and get a grounded answer from your own studies, segments and data, without waiting for another analysis request.
- Pulse
- Answers the follow-up question in plain language.
- Halo Reports
- Returns the verified crosstab and chart behind the answer.
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Get more from research
Connect studies, trackers, waves and datasets so teams can reuse what you already know instead of commissioning new work or searching old decks.
- Pulse
- Connects a new finding to what earlier studies found.
- Halo Reports
- Keeps every study, wave and document in one governed place.
-
Save hours every week
Automate competitive reviews, wave summaries and executive briefs, giving your team more time to interpret, decide and act.
- Pulse
- Delivers the finished brief to the people who need it.
- Halo Reports
- Refreshes tables and report pages automatically every wave.
Halo Reports for media & entertainment sales & commercial teams
Research proof points for every account.
The research your company already owns becomes evidence in the sales conversation. Halo Reports cuts it by market and customer type, and Halo Flows delivers the proof points where sellers work.
- Research cuts by market, segment and customer type
- Shareable reports for account and territory reviews
- Proof points delivered into Salesforce, Slack and email
- Pulse flags demand and competitor changes in your territories
Trusted by teams like yours.
Top 5
global streaming service
Leading Entertainment Company
Viewer insight informs show development and retention decisions across the company, in time to matter.
Read the story750+
Ford employees using mTab insights worldwide
Ford Motor Company
More than 750 people across Ford make customer, market and product decisions from the same insight, faster.
Read the story350+
internal and external datasets unified
Jaguar Land Rover
One place to see what customers think across every study, and a foundation for Pulse to watch it continuously.
Read the storyRecommended for your role
Where to go next
See this on your data.
We already know your industry and team, so the conversation starts there.