Halo Reports
Crosstabs, reports and answers for your largest trackers.
Trusted by research teams at the world's leading brands
Halo Reports
One environment for analysis, reporting and sharing.
Analyze
Build crosstabs and banner tables across studies, brands, segments and waves, with weighting, bases and significance testing applied as you work.
Report
Compose charts, tables, cards and text into pages that refresh with each wave, so the tracker readout is ready when the data lands.
Explore
Create interactive reports with filters and cascading parameters, so a regional or brand lead can switch market, segment or model and see their own view.
Ask
Ask across survey data and related sources and get crosstabs, charts and written answers from Halo's analytical engine, traced to the study, wave and base.
Share
Share pages with the people who need them. Access is set by study, client and team, and data-provider terms travel with every chart and answer.
From analysis to attention
Every Pulse priority links back to the table, chart or study behind it, so a business leader's morning list and the research team's analysis are the same evidence.
Pulse Welcome back, Dana
Senior Manager – Customer Insights
3 priorities today
EV consideration dropped 4.2 points among first-time buyers
Third consecutive monthly decline in the Q3 tracker, concentrated in first-time buyers under 35. Hybrid consideration rose in the same cohort.
Brand tracker · Wave 14 First-time buyers U.S. EV market
Suggested action
Brief product planning on a hybrid-consideration gap study for compact SUV shoppers before the roadmap review.
FAQ
Halo Reports is survey analysis and crosstab software for research teams. It builds banner tables with weighting, nets and significance testing on wide, complex studies and global trackers, turns them into charts and interactive report pages, and answers questions in plain language, traced to the study, wave and base.
Halo Reports is the crosstab, testing and reporting environment research teams use in Halo today, for wide and complex studies and global trackers. Natural-language questions sit on top of it; manual query building remains.
Yes. Ask a question about your survey data in plain language and Halo Reports returns crosstabs, charts and a written answer from its analytical engine, traced to the study, wave and base, with weighting and significance testing applied. Manual query building is always there.
Yes. Answers and charts are produced by Halo's analytical engine and trace to the study, wave, base, weight and significance test behind them. AI finds, explains and drafts; it does not replace the method.
Reports is where the analysis lives. Pulse reads it, along with connected sources, and tells each person what deserves attention. A Pulse priority links back to the underlying table or chart.
Bring one tracker or study. We'll build the tables and the report before we meet.