Halo Models
Connect to the data you need.
Halo Models is the foundation that lets Halo work with more than survey data alone: one trusted intelligence layer across survey, operational, market and customer data.
Connect every source your teams rely on.
Survey, provider, customer, operational and market data in one governed layer, imported or connected where it lives.
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Survey and tracker data
Wide, complex studies and multi-country tracking programs, imported and harmonized in Halo.
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Syndicated and provider research
J.D. Power, Kantar, Ipsos and other provider datasets, with provider terms enforced.
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Documents and reports
Decks, PDFs, spreadsheets and prior reports become part of what Pulse and Reports can draw on.
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Customer and CRM data
Salesforce and experience platforms such as Qualtrics, connected rather than copied.
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Vehicle, quality and operational data
Warranty, quality and operational systems, so satisfaction signals can be checked against what happened.
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Warehouses and market data
Snowflake and other warehouses, plus market, category and public sources.
Connect or import, your choice
Import when that is the right approach. Connect when the data should stay where it lives. Halo works with both.
One trusted layer
Sources are organized into a single governed intelligence layer, so a question or a Pulse priority can draw on all of them together.
Governance travels with the data
Security, access rules and data-provider terms are preserved at the source and enforced in every answer and output.
FAQ
Questions about Halo Models, answered.
What is Halo Models?
Halo Models is the foundation that lets Halo work with more than survey data: one trusted intelligence layer across survey, customer, market and operational data, so a question or a Pulse priority can draw on all of them together.
Which data sources can Halo connect?
Survey and tracker data; syndicated research from J.D. Power, Kantar, Ipsos and others; documents and reports; Salesforce and experience platforms such as Qualtrics; warranty, quality and operational systems; and Snowflake and other warehouses, plus market sources.
Does our data have to be copied into Halo?
No. Import when that is the right approach, or connect when the data should stay where it lives. Halo works with both.
Are data-provider terms respected?
Yes. Security, access rules and provider terms are preserved at the source and enforced in every answer and output.
Which sources does your team need together?
Tell us what you have and we'll map it to Halo before we meet.