mTab for Executive Leadership
See the few things that deserve your attention.
A short, ranked list of what changed, why it matters and what your team recommends.
mTab is decision intelligence for executives: a short, ranked list of what changed across the market, customers, competitors and research, why each item matters, and what the team recommends. The evidence is one question away, and your insights team governs what the list draws on.
A typical week
Each week starts with a short, ranked list. Each item states what changed, why it matters to the business and what the team recommends. If an item needs more context, ask a follow-up question and the evidence is there.
How mTab helps executive teams
- See what deserves attention this week, ranked
- Understand why each item matters in two sentences
- See what the team recommends, with evidence one question away
- Ask follow-up questions without scheduling a meeting
- Rely on a list your insights team governs
What Pulse surfaces
Signals Pulse surfaces for executive leadership teams
Illustrative signals
Halo Reports for executive leadership teams
The research behind every priority.
Every item on your list is backed by analysis your research team stands behind. When you want the detail, the Halo Reports table or chart is one click away.
- Each priority links to the study, wave and cut behind it
- Executive reports that update every wave
- Your insights team governs what the list draws on
Common objectives
Related solutions
See it for your industry
Outcomes from teams like yours.
750+
Ford employees using mTab insights worldwide
Ford Motor Company
More than 750 people across Ford make customer, market and product decisions from the same insight, faster.
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internal and external datasets unified
Jaguar Land Rover
One place to see what customers think across every study, and a foundation for Pulse to watch it continuously.
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global streaming service
Leading Entertainment Company
Viewer insight informs show development and retention decisions across the company, in time to matter.
Read the storyFAQ
Executive Leadership: questions we hear.
How much time does Pulse ask of an executive?
A few minutes. Pulse ranks what changed and explains why in two sentences each. Follow-ups are one question away, and the detail stays available for the team.
Who prepares what executives see?
Pulse assembles it from connected sources. Your insights and strategy teams can promote, annotate and govern what is shown.
Does Pulse decide for us?
No. Pulse surfaces what changed, why it matters and a recommended next step with the evidence attached. Your team reviews and decides. Flows automate recurring analysis, and their output is reviewed before it reaches stakeholders.
See Pulse on your data.
Bring one tracker or study. We'll show you what Pulse would surface for your team before we meet.