mTab for Strategy
Get a ranked view of market moves, competitor activity, risks and growth opportunities, ready for leadership.
mTab gives strategy teams market and competitive intelligence in one continuous view: market shifts, competitor moves, emerging risks and growth opportunities across research, market data and public sources. Pulse ranks what deserves attention, explains why with evidence, and turns it into briefs for leadership.
A typical week
The board pack is due in two weeks, and three things have changed since the last one: a competitor's regional move, a shift in a segment the plan depends on, and a regulatory signal. Each came from a different source. Pulse ranks them, explains them and drafts the brief.
What Pulse surfaces
Why it matters
Five competitors now offer a hybrid in the segment where your lineup is EV-only. The shift held for three waves.
What to do next: Brief planning on a hybrid-consideration gap study and size the exposure by region.
Why it matters
A pricing move aimed at the first-time buyers in your tracker, timed to the incentive window you were planning around.
What to do next: Model share at risk in the three regions and brief the pricing committee this week.
Why it matters
Willingness to pay fell while incentive awareness rose. Verbatims cite monthly payment, not sticker price.
What to do next: Generate the leadership brief with the payment-threshold cut and a recommended incentive response.
Illustrative signals
Halo Reports for strategy teams
Segmentation, market sizing and competitive perception studies are analyzed in Halo Reports and trended across waves, so the strategic plan rests on evidence your research team stands behind.
750+
Ford employees using mTab insights worldwide
Ford Motor Company
More than 750 people across Ford make customer, market and product decisions from the same insight, faster.
Read the story350+
internal and external datasets unified
Jaguar Land Rover
One place to see what customers think across every study, and a foundation for Pulse to watch it continuously.
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global streaming service
Leading Entertainment Company
Viewer insight informs show development and retention decisions across the company, in time to matter.
Read the storyFAQ
By the signals your team tunes it to, the movement's size and persistence, and how it intersects with the priorities you set. You can adjust the weighting.
Yes. Pulse drafts the brief from ranked priorities with sources, and a Flow can produce it on a schedule. Your team edits and approves.
No. Pulse surfaces what changed, why it matters and a recommended next step with the evidence attached. Your team reviews and decides. Flows automate recurring analysis, and their output is reviewed before it reaches stakeholders.
Bring one tracker or study. We'll show you what Pulse would surface for your team before we meet.