Halo Pulse
Pulse continuously watches the market signals that matter to your team and tells you what to do next.
Welcome back, Dana
Senior Manager – Customer Insights
3 priorities today
EV consideration dropped 4.2 points among first-time buyers
Third consecutive monthly decline in the Q3 tracker, concentrated in first-time buyers under 35. Hybrid consideration rose in the same cohort.
Brand tracker · Wave 14 First-time buyers U.S. EV market
Suggested action
Brief product planning on a hybrid-consideration gap study for compact SUV shoppers before the roadmap review.
Your signals · 2 new
Charging confidence improved despite flat EV share
U.S. EV market / Market conditions 7h ago 2 sources
A competitor extends compact SUV lease incentives in three regions
Competitor / Incentives 9h ago 3 sources
Owner satisfaction dipped around infotainment reliability in two models
Owner study / Q3 · mTab Research 1d ago 1 source
Range expectations among younger buyers moved above 300 miles
Brand tracker / Attribute expectations 2d ago 2 sources
Illustrative signals
What Pulse does
Continuously monitors the signals that matter to your team.
Surfaces meaningful changes, risks and opportunities, not noise.
Shows what changed and why it matters to you, with the evidence attached.
Answers questions, investigates further, and supports the next decision.
Every priority answers three questions
Not a chart to interpret. A recommendation with the evidence attached, ready for your team to decide.
Why it matters
Third consecutive decline in the segment your 2027 plan depends on.
What to do next: Brief product planning on a hybrid-consideration gap study.
Why it matters
Reliability is the attribute you have led on; the gap closed where you are growing.
What to do next: Share the attribute cut with brand and plan reliability proof points.
Why it matters
Verbatims cite monthly payment, not sticker price, ahead of the incentive window.
What to do next: Ask Pulse for the payment-threshold cut and brief pricing.
Value grows as you connect
Pulse starts with public market signals and sharpens with every source Halo connects. Your research is what turns a market movement into a specific finding about your brand, your segment and why.
How the platform connects everything you knowValue from public market, competitor and category sources before anything is connected.
Trackers, studies and verbatims in mTab make Pulse specific: what's happening to you, not just the market.
Customer, commercial and experience data from Qualtrics, Snowflake, Salesforce and more sharpen every priority.
Team Pulse shares priorities, threads the discussion and keeps the answer next to the question.
This week, ranked for the CEO
See the feed
The same market, prioritized differently for an insights leader, a marketer, a product lead and a CEO. Executives get a short, ranked list with why it matters and what the team recommends; their teams get the detail one question away.
Select a role and see Pulse in actionFAQ
Pulse is decision intelligence software: the decision layer of the mTab Platform. It continuously watches the research, customer, market and competitive signals your team cares about and surfaces what changed, why it matters, and what to do next, ranked for your role.
A dashboard shows you what happened and leaves the interpretation to you. Pulse decides what deserves attention, explains why with the evidence attached, and recommends a next step. You read a short list instead of scanning charts.
Decision intelligence vs. business intelligenceNo. Pulse recommends. Every priority comes with a suggested action and the sources behind it, and a person decides what happens next. AI Flows can automate recurring analysis, but output lands as a draft for review.
Whatever your team is responsible for: trackers and studies in mTab, survey and experience platforms, customer and commercial data, documents, and public market and competitor sources. You tune it, and it learns from what you engage with.
Pulse surfaces public market and competitor signals from day one. Connecting your research and data makes priorities specific to you, usually within the first weeks of an implementation.
Yes. Ask a follow-up on any priority, or ask a new question across your connected research and data. Answers are grounded in your sources and show where they came from.
Bring one tracker or study. We'll show you what Pulse would surface for your team before we meet.