mTab for Marketing
See how brand health, campaigns and competitors are moving, and why, so every brief starts from evidence.
mTab gives marketing teams brand tracking and insights in one continuous view: brand health, campaign impact, competitor messaging and audience shifts across trackers and market sources. Pulse shows what moved, explains why with the research behind it, and recommends what the next brief should address.
A typical week
The brand tracker refreshed and consideration moved in a target segment. A competitor changed its message in three markets last week. The campaign readout is Tuesday and the agency needs direction by Thursday. Pulse ranks these, shows the evidence, and points to the one that belongs in the brief.
What Pulse surfaces
Why it matters
Awareness without consideration usually signals a message problem, not a reach problem. Verbatims cite price and range.
What to do next: Ask Pulse for the consideration drivers by age, then revisit the creative brief.
Why it matters
Same spend, different result. The flat region ran the campaign two weeks late against a competitor's incentive push.
What to do next: Compare the regional cuts and rebalance the remaining flight.
Why it matters
Charging confidence is rising faster than EV share. Their message now matches where sentiment is moving; yours still leads with range.
What to do next: Test a charging-convenience message against the current range claim in the next wave.
Illustrative signals
Halo Reports for marketing teams
Your brand tracker and campaign research live in Halo Reports. Marketers explore results by segment and market without waiting on an analysis request, and Pulse flags when something moves.
750+
Ford employees using mTab insights worldwide
Ford Motor Company
More than 750 people across Ford make customer, market and product decisions from the same insight, faster.
Read the story350+
internal and external datasets unified
Jaguar Land Rover
One place to see what customers think across every study, and a foundation for Pulse to watch it continuously.
Read the storyTop 5
global streaming service
Leading Entertainment Company
Viewer insight informs show development and retention decisions across the company, in time to matter.
Read the storyFAQ
Yes. Pulse is built for business leaders. The research team governs what it can draw on; marketing reads the priorities and asks follow-up questions directly.
Pulse reads campaign effect from your trackers and connected data by region and audience, and explains what moved and what did not.
No. Pulse surfaces what changed, why it matters and a recommended next step with the evidence attached. Your team reviews and decides. Flows automate recurring analysis, and their output is reviewed before it reaches stakeholders.
Bring one tracker or study. We'll show you what Pulse would surface for your team before we meet.