mTab for you · Automotive
mTab for Automotive Marketing Leaders
Know what automotive buyers noticed, where the brand moved, and what the next brief should say.
- Brand health moves and the reason is three studies deep
- Campaign results arrive in aggregate, after the next flight is planned
- Competitor messaging changes are noticed late
- Audience shifts show up in the tracker before they show up in the plan
Pulse monitors all of it continuously, so your team does not have to.
Pulse Welcome back
Marketing · Automotive
3 things deserve your attention
- Brand & Customer
Unaided awareness held, but consideration slipped among under-35 intenders
Awareness without consideration usually signals a message problem, not a reach problem. Verbatims cite price and range.
Suggested action
Ask Pulse for the consideration drivers by age, then revisit the creative brief.
Draft brief Run analysis - Brand & Customer
The launch campaign moved familiarity 5 points in two regions and not at all in a third
Same spend, different result. The flat region ran the campaign two weeks late against a competitor's incentive push.
Suggested action
Compare the regional cuts and rebalance the remaining flight.
Draft brief Run analysis - Competitor
A rival shifted its EV messaging from range to charging convenience across three markets
Charging confidence is rising faster than EV share. Their message now matches where sentiment is moving; yours still leads with range.
Suggested action
Test a charging-convenience message against the current range claim in the next wave.
Draft brief Run analysis
Illustrative signals
Trusted by leading automotive brands
What Pulse monitors for your team
Signals tracked from day one
- Brand health and consideration
- Buyer behavior and intent
- Pricing and incentives
- Competitive movement
- EV and hybrid sentiment
- Segment shifts
Configured for your role at setup and refined as your team uses it.
Your priorities
Select your primary objective
- Track brand health
- Measure campaign impact
- Watch competitor messaging
- Spot audience shifts
- Understand perception and price
Your selection reorders the priorities above and the recommendations below.
What your team gains with mTab
-
Spot market and brand shifts sooner
See changes in brand health, consideration, sentiment, share and competitors early, so your team can respond before the next reporting cycle.
- Pulse
- Flags the shift the day the data lands.
- Halo Reports
- Trends your brand trackers across waves and markets, with significance testing.
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Make better decisions
Ask why a metric moved and get a grounded answer from your own studies, segments and data, without waiting for another analysis request.
- Pulse
- Answers the follow-up question in plain language.
- Halo Reports
- Returns the verified crosstab and chart behind the answer.
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Get more from research
Connect studies, trackers, waves and datasets so teams can reuse what you already know instead of commissioning new work or searching old decks.
- Pulse
- Connects a new finding to what earlier studies found.
- Halo Reports
- Keeps every study, wave and document in one governed place.
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Save hours every week
Automate competitive reviews, wave summaries and executive briefs, giving your team more time to interpret, decide and act.
- Pulse
- Delivers the finished brief to the people who need it.
- Halo Reports
- Refreshes tables and report pages automatically every wave.
Halo Reports for automotive marketing teams
Brand tracking your team can use directly.
Your brand tracker and campaign research live in Halo Reports. Marketers explore results by segment and market without waiting on an analysis request, and Pulse flags when something moves.
- Brand health by segment, attribute and market, wave over wave
- Pre- and post-campaign research compared side by side
- Interactive brand reports shared with agencies and regional teams
- Pulse alerts when awareness, consideration or perception shifts
Trusted by teams like yours.
750+
Ford employees using mTab insights worldwide
Ford Motor Company
More than 750 people across Ford make customer, market and product decisions from the same insight, faster.
Read the story350+
internal and external datasets unified
Jaguar Land Rover
One place to see what customers think across every study, and a foundation for Pulse to watch it continuously.
Read the storyTop 5
global streaming service
Leading Entertainment Company
Viewer insight informs show development and retention decisions across the company, in time to matter.
Read the storyRecommended for your role
Where to go next
See this on your data.
We already know your industry and team, so the conversation starts there.