mTab for you · Consumer Goods

mTab for Consumer Goods Marketing Leaders

Know what consumer goods buyers noticed, where the brand moved, and what the next brief should say.

Brand health moves and the reason is three studies deep
Campaign results arrive in aggregate, after the next flight is planned
Competitor messaging changes are noticed late
Audience shifts show up in the tracker before they show up in the plan

Pulse monitors all of it continuously, so your team does not have to.

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Marketing · Consumer Goods

3 things deserve your attention

Brand & Customer

Brand trust held overall but softened among shoppers who saw the recall coverage

A 2-point gap that closes for shoppers who recall the response. The message works where it lands.

Suggested action

Extend the response message to the regions with the lowest recall.

Draft brief Run analysis
Brand & Customer

The better-for-you campaign lifted consideration among parents and not among the core shopper

The audience it reached is not the audience buying most today.

Suggested action

Review the media plan against the core shopper profile before the second flight.

Draft brief Run analysis
Competitor

Two competitors launched spicy-sweet limited editions in test markets

Flavor mentions for the profile doubled in category conversation across three sources.

Suggested action

Brief innovation and check whether the flavor profile tests with your core shopper.

Draft brief Run analysis

Illustrative signals

Trusted by leading consumer goods brands

What Pulse monitors for your team

Signals tracked from day one

Purchase drivers and claims
Brand health and trust
Private-label activity
Channel and retailer shifts
Concept and pack performance
Product and packaging feedback

Configured for your role at setup and refined as your team uses it.

Your priorities

Your selection reorders the priorities above and the recommendations below.

What your team gains with mTab

Halo Reports for consumer goods marketing teams

Brand tracking your team can use directly.

Your brand tracker and campaign research live in Halo Reports. Marketers explore results by segment and market without waiting on an analysis request, and Pulse flags when something moves.