mTab for you · Media & Entertainment
mTab for Media & Entertainment Product Leaders
Know what media & entertainment customers want, where competitors are moving, and what deserves a place on the roadmap.
- Customer needs change faster than the research cycle
- Pain points are scattered across reviews, verbatims and support
- Competitive gaps are debated without evidence
- Roadmap decisions start from requests rather than research
Pulse monitors all of it continuously, so your team does not have to.
Pulse Welcome back
Product · Media & Entertainment
3 things deserve your attention
- Research Finding
Viewers who use profiles watch 40% more hours but cite discovery as their top frustration
The most engaged households are the ones asking for better recommendations.
Suggested action
Prioritize discovery improvements for multi-profile households in the next release.
Draft brief Run analysis - Brand & Customer
The new interface lifted satisfaction for under-35s and lowered it for over-55s
Same release, opposite reactions. The over-55 verbatims cite navigation and text size.
Suggested action
Review accessibility defaults and consider a guided path for the older cohort.
Draft brief Run analysis - Product & Quality
Playback complaints spiked on one device family after the app update
Reviews and support contacts confirm, then recover in four days. The spike coincides with a live event.
Suggested action
Check device coverage in the QA matrix and brief support ahead of the next live event.
Draft brief Run analysis
Illustrative signals
Trusted by leading media & entertainment brands
What Pulse monitors for your team
Signals tracked from day one
- Subscriber and churn intent
- Title awareness and demand
- Brand perception and value
- Competitor bundles and tiers
- Audience and household shifts
- Discovery paths
Configured for your role at setup and refined as your team uses it.
Your priorities
Select your primary objective
Your selection reorders the priorities above and the recommendations below.
What your team gains with mTab
-
Spot market and brand shifts sooner
See changes in brand health, consideration, sentiment, share and competitors early, so your team can respond before the next reporting cycle.
- Pulse
- Flags the shift the day the data lands.
- Halo Reports
- Trends your brand trackers across waves and markets, with significance testing.
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Make better decisions
Ask why a metric moved and get a grounded answer from your own studies, segments and data, without waiting for another analysis request.
- Pulse
- Answers the follow-up question in plain language.
- Halo Reports
- Returns the verified crosstab and chart behind the answer.
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Get more from research
Connect studies, trackers, waves and datasets so teams can reuse what you already know instead of commissioning new work or searching old decks.
- Pulse
- Connects a new finding to what earlier studies found.
- Halo Reports
- Keeps every study, wave and document in one governed place.
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Save hours every week
Automate competitive reviews, wave summaries and executive briefs, giving your team more time to interpret, decide and act.
- Pulse
- Delivers the finished brief to the people who need it.
- Halo Reports
- Refreshes tables and report pages automatically every wave.
Halo Reports for media & entertainment product teams
Customer research behind every roadmap decision.
Concept tests, feature studies, satisfaction trackers and verbatims sit together in Halo Reports, so product teams can see what customers want by segment and bring the evidence to the roadmap review.
- Concept and feature test results compared across segments
- Satisfaction and verbatim themes by product and release
- Reports product managers can filter on their own
- Pulse priorities link back to the study and cut behind them
Trusted by teams like yours.
Top 5
global streaming service
Leading Entertainment Company
Viewer insight informs show development and retention decisions across the company, in time to matter.
Read the story750+
Ford employees using mTab insights worldwide
Ford Motor Company
More than 750 people across Ford make customer, market and product decisions from the same insight, faster.
Read the story350+
internal and external datasets unified
Jaguar Land Rover
One place to see what customers think across every study, and a foundation for Pulse to watch it continuously.
Read the storyRecommended for your role
Where to go next
See this on your data.
We already know your industry and team, so the conversation starts there.