mTab for you · Consumer Goods
mTab for Consumer Goods Customer Experience Leaders
Catch the consumer goods experience issues that become churn while they are still fixable.
- Scores move and the reason is in verbatims no one has read
- Issues are isolated to one cohort or journey stage and invisible in the aggregate
- Support themes, reviews and trackers are read by different teams
- Findings reach the fixing team late, without a recommendation
Pulse monitors all of it continuously, so your team does not have to.
Pulse Welcome back
Customer Experience · Consumer Goods
3 things deserve your attention
- Product & Quality
Consumer-care contacts cluster on a resealability complaint for the new pack
A theme that has not reached the tracker yet, consistent across three regions.
Suggested action
Share the theme with packaging and add a resealability question to the next wave.
Draft brief Run analysis - Brand & Customer
Repeat purchase softened among shoppers who switched retailers in the last quarter
Loyalty to the brand held; loyalty to the store did not. Availability is the driver in verbatims.
Suggested action
Ask Pulse for availability by retailer and brief sales on the gaps.
Draft brief Run analysis - Research Finding
Taste satisfaction held while value satisfaction fell among core shoppers
Price perception is moving ahead of any actual price change, driven by competitor promotions.
Suggested action
Brief marketing on a value message and monitor the next wave.
Draft brief Run analysis
Illustrative signals
Trusted by leading consumer goods brands
What Pulse monitors for your team
Signals tracked from day one
- Purchase drivers and claims
- Brand health and trust
- Private-label activity
- Channel and retailer shifts
- Concept and pack performance
- Product and packaging feedback
Configured for your role at setup and refined as your team uses it.
Your priorities
Select your primary objective
- Understand satisfaction drivers
- Catch emerging issues
- Find journey friction
- Protect loyalty and retention
- Synthesize feedback themes
Your selection reorders the priorities above and the recommendations below.
What your team gains with mTab
-
Spot market and brand shifts sooner
See changes in brand health, consideration, sentiment, share and competitors early, so your team can respond before the next reporting cycle.
- Pulse
- Flags the shift the day the data lands.
- Halo Reports
- Trends your brand trackers across waves and markets, with significance testing.
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Make better decisions
Ask why a metric moved and get a grounded answer from your own studies, segments and data, without waiting for another analysis request.
- Pulse
- Answers the follow-up question in plain language.
- Halo Reports
- Returns the verified crosstab and chart behind the answer.
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Get more from research
Connect studies, trackers, waves and datasets so teams can reuse what you already know instead of commissioning new work or searching old decks.
- Pulse
- Connects a new finding to what earlier studies found.
- Halo Reports
- Keeps every study, wave and document in one governed place.
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Save hours every week
Automate competitive reviews, wave summaries and executive briefs, giving your team more time to interpret, decide and act.
- Pulse
- Delivers the finished brief to the people who need it.
- Halo Reports
- Refreshes tables and report pages automatically every wave.
Halo Reports for consumer goods customer experience teams
Satisfaction research and driver analysis in one place.
NPS, CSAT and relationship trackers are analyzed in Halo Reports by journey stage, cohort and product, with driver analysis showing what moves loyalty. Pulse routes each finding to the team that owns the fix.
- NPS and CSAT trackers by journey stage, cohort and product
- Driver analysis showing what moves satisfaction and loyalty
- Verbatim themes alongside the scores
- Reports shared with operations, product and service teams
Trusted by teams like yours.
750+
Ford employees using mTab insights worldwide
Ford Motor Company
More than 750 people across Ford make customer, market and product decisions from the same insight, faster.
Read the story350+
internal and external datasets unified
Jaguar Land Rover
One place to see what customers think across every study, and a foundation for Pulse to watch it continuously.
Read the storyTop 5
global streaming service
Leading Entertainment Company
Viewer insight informs show development and retention decisions across the company, in time to matter.
Read the storyRecommended for your role
Where to go next
See this on your data.
We already know your industry and team, so the conversation starts there.