mTab for you · Energy & Utilities
mTab for Energy & Utilities Insights Leaders
See where energy & utilities brand health and consideration are moving across every tracker and study, answer the business faster, and automate the readouts.
- You have more research than anyone can keep up with
- Trackers refresh, studies land, competitors move, and stakeholders ask before you have read it all
- Important findings sit in decks and datasets no one reads together
- The same readout is rebuilt every wave
Pulse monitors all of it continuously, so your team does not have to.
Pulse Welcome back
Insights & Research · Energy & Utilities
3 things deserve your attention
- Brand & Customer
Customer satisfaction fell 5 points in the service territory that experienced outages
The drop is in communication during outages, not in restoration time.
Suggested action
Share the driver cut with operations and communications before the next storm season.
Draft brief Run analysis - Research Finding
The satisfaction tracker and the regulatory survey agree on billing clarity as the top issue
Two independent studies now point to the same driver.
Suggested action
Synthesize both into one finding for the billing redesign team.
Draft brief Run analysis - Competitor
A neighboring provider gained on perceived reliability after its grid investment announcement
Perception moved before any change in actual reliability metrics.
Suggested action
Brief communications on a reliability proof-point plan for the affected territory.
Draft brief Run analysis
Illustrative signals
Trusted by leading energy & utilities brands
What Pulse monitors for your team
Signals tracked from day one
- Satisfaction drivers by territory
- Outage communication
- Billing clarity and accuracy
- Program awareness and enrollment
- Regulatory signals
- Reliability perception
Configured for your role at setup and refined as your team uses it.
Your priorities
Select your primary objective
- See where brand health is moving
- Answer stakeholder questions faster
- Connect research across studies
- Watch competitors
- Automate recurring reporting
Your selection reorders the priorities above and the recommendations below.
What your team gains with mTab
-
Spot market and brand shifts sooner
See changes in brand health, consideration, sentiment, share and competitors early, so your team can respond before the next reporting cycle.
- Pulse
- Flags the shift the day the data lands.
- Halo Reports
- Trends your brand trackers across waves and markets, with significance testing.
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Make better decisions
Ask why a metric moved and get a grounded answer from your own studies, segments and data, without waiting for another analysis request.
- Pulse
- Answers the follow-up question in plain language.
- Halo Reports
- Returns the verified crosstab and chart behind the answer.
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Get more from research
Connect studies, trackers, waves and datasets so teams can reuse what you already know instead of commissioning new work or searching old decks.
- Pulse
- Connects a new finding to what earlier studies found.
- Halo Reports
- Keeps every study, wave and document in one governed place.
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Save hours every week
Automate competitive reviews, wave summaries and executive briefs, giving your team more time to interpret, decide and act.
- Pulse
- Delivers the finished brief to the people who need it.
- Halo Reports
- Refreshes tables and report pages automatically every wave.
Halo Reports for energy & utilities insights & research teams
Built for satisfaction and regulatory research.
Utility insights teams track satisfaction by territory, measure programs and answer regulators with evidence. Halo Reports keeps that work in one governed place, and Pulse surfaces the driver that just moved.
- Track satisfaction and its drivers by territory and customer segment
- Combine satisfaction trackers with regulatory surveys and program research
- Publish territory reports for operations, communications and regulatory affairs
- Every Pulse priority links to the study behind it
Trusted by teams like yours.
750+
Ford employees using mTab insights worldwide
Ford Motor Company
More than 750 people across Ford make customer, market and product decisions from the same insight, faster.
Read the story350+
internal and external datasets unified
Jaguar Land Rover
One place to see what customers think across every study, and a foundation for Pulse to watch it continuously.
Read the storyTop 5
global streaming service
Leading Entertainment Company
Viewer insight informs show development and retention decisions across the company, in time to matter.
Read the storyRecommended for your role
Where to go next
See this on your data.
We already know your industry and team, so the conversation starts there.