mTab for you · Automotive
mTab for Automotive Commercial Leaders
Walk into every automotive account conversation knowing what changed and holding the evidence.
- Competitor pricing and offers are learned from the field, late
- Demand signals are visible online before they reach the pipeline
- Research that would win the conversation sits with another team
- Proof points take days to assemble
Pulse monitors all of it continuously, so your team does not have to.
Pulse Welcome back
Sales & Commercial · Automotive
3 things deserve your attention
- Market Shift
Configurator traffic rose 14% for the compact SUV while dealer inquiries stayed flat
Interest is building online and not converting to the showroom. The gap is largest in two regions.
Suggested action
Brief regional sales on an online-to-dealer handoff and check inventory in the two regions.
Draft brief Run analysis - Competitor
A rival cut EV lease pricing 12% across four of your strongest metros
Public promotions and a rise in their configurator traffic confirm an aggressive push into your best markets.
Suggested action
Alert regional sales with a holding counter-offer and model share at risk in the four metros.
Draft brief Run analysis - Brand & Customer
Incentive awareness rose faster than purchase intent among under-35 shoppers
Buyers know about the incentive and still hesitate. Monthly payment is the objection in verbatims, not price.
Suggested action
Ask Pulse for the payment-threshold cut and brief pricing before the window closes.
Draft brief Run analysis
Illustrative signals
Trusted by leading automotive brands
What Pulse monitors for your team
Signals tracked from day one
- Brand health and consideration
- Buyer behavior and intent
- Pricing and incentives
- Competitive movement
- EV and hybrid sentiment
- Segment shifts
Configured for your role at setup and refined as your team uses it.
Your priorities
Select your primary objective
- Read demand signals
- Watch pricing and incentives
- Track competitor offers
- Prepare for account conversations
- Spot pipeline risk
Your selection reorders the priorities above and the recommendations below.
What your team gains with mTab
-
Spot market and brand shifts sooner
See changes in brand health, consideration, sentiment, share and competitors early, so your team can respond before the next reporting cycle.
- Pulse
- Flags the shift the day the data lands.
- Halo Reports
- Trends your brand trackers across waves and markets, with significance testing.
-
Make better decisions
Ask why a metric moved and get a grounded answer from your own studies, segments and data, without waiting for another analysis request.
- Pulse
- Answers the follow-up question in plain language.
- Halo Reports
- Returns the verified crosstab and chart behind the answer.
-
Get more from research
Connect studies, trackers, waves and datasets so teams can reuse what you already know instead of commissioning new work or searching old decks.
- Pulse
- Connects a new finding to what earlier studies found.
- Halo Reports
- Keeps every study, wave and document in one governed place.
-
Save hours every week
Automate competitive reviews, wave summaries and executive briefs, giving your team more time to interpret, decide and act.
- Pulse
- Delivers the finished brief to the people who need it.
- Halo Reports
- Refreshes tables and report pages automatically every wave.
Halo Reports for automotive sales & commercial teams
Research proof points for every account.
The research your company already owns becomes evidence in the sales conversation. Halo Reports cuts it by market and customer type, and Halo Flows delivers the proof points where sellers work.
- Research cuts by market, segment and customer type
- Shareable reports for account and territory reviews
- Proof points delivered into Salesforce, Slack and email
- Pulse flags demand and competitor changes in your territories
Trusted by teams like yours.
750+
Ford employees using mTab insights worldwide
Ford Motor Company
More than 750 people across Ford make customer, market and product decisions from the same insight, faster.
Read the story350+
internal and external datasets unified
Jaguar Land Rover
One place to see what customers think across every study, and a foundation for Pulse to watch it continuously.
Read the storyTop 5
global streaming service
Leading Entertainment Company
Viewer insight informs show development and retention decisions across the company, in time to matter.
Read the storyRecommended for your role
Where to go next
See this on your data.
We already know your industry and team, so the conversation starts there.