mTab for you · Consumer Goods
mTab for Consumer Goods Product Leaders
Know what consumer goods customers want, where competitors are moving, and what deserves a place on the roadmap.
- Customer needs change faster than the research cycle
- Pain points are scattered across reviews, verbatims and support
- Competitive gaps are debated without evidence
- Roadmap decisions start from requests rather than research
Pulse monitors all of it continuously, so your team does not have to.
Pulse Welcome back
Product · Consumer Goods
3 things deserve your attention
- Research Finding
Single-person households prefer the smaller pack by 9 points of purchase intent
The fastest-growing shopper group in the category, and the standard pack is sized for families.
Suggested action
Prioritize the smaller pack in the range review and confirm retailer interest.
Draft brief Run analysis - Product & Quality
Texture complaints rose after the packaging change in two regions
Reviews and consumer-care contacts cluster on staleness within a week of opening, in the two regions that received the new film first.
Suggested action
Share with packaging and quality and pull the affected lots for a shelf-life check.
Draft brief Run analysis - Market Shift
Retailers are expanding better-for-you shelf space in flagship stores
A reset that favors claims your core line does not carry. Distribution exposure is the risk.
Suggested action
Check distribution exposure before the range review and brief innovation on claim options.
Draft brief Run analysis
Illustrative signals
Trusted by leading consumer goods brands
What Pulse monitors for your team
Signals tracked from day one
- Purchase drivers and claims
- Brand health and trust
- Private-label activity
- Channel and retailer shifts
- Concept and pack performance
- Product and packaging feedback
Configured for your role at setup and refined as your team uses it.
Your priorities
Select your primary objective
Your selection reorders the priorities above and the recommendations below.
What your team gains with mTab
-
Spot market and brand shifts sooner
See changes in brand health, consideration, sentiment, share and competitors early, so your team can respond before the next reporting cycle.
- Pulse
- Flags the shift the day the data lands.
- Halo Reports
- Trends your brand trackers across waves and markets, with significance testing.
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Make better decisions
Ask why a metric moved and get a grounded answer from your own studies, segments and data, without waiting for another analysis request.
- Pulse
- Answers the follow-up question in plain language.
- Halo Reports
- Returns the verified crosstab and chart behind the answer.
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Get more from research
Connect studies, trackers, waves and datasets so teams can reuse what you already know instead of commissioning new work or searching old decks.
- Pulse
- Connects a new finding to what earlier studies found.
- Halo Reports
- Keeps every study, wave and document in one governed place.
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Save hours every week
Automate competitive reviews, wave summaries and executive briefs, giving your team more time to interpret, decide and act.
- Pulse
- Delivers the finished brief to the people who need it.
- Halo Reports
- Refreshes tables and report pages automatically every wave.
Halo Reports for consumer goods product teams
Customer research behind every roadmap decision.
Concept tests, feature studies, satisfaction trackers and verbatims sit together in Halo Reports, so product teams can see what customers want by segment and bring the evidence to the roadmap review.
- Concept and feature test results compared across segments
- Satisfaction and verbatim themes by product and release
- Reports product managers can filter on their own
- Pulse priorities link back to the study and cut behind them
Trusted by teams like yours.
750+
Ford employees using mTab insights worldwide
Ford Motor Company
More than 750 people across Ford make customer, market and product decisions from the same insight, faster.
Read the story350+
internal and external datasets unified
Jaguar Land Rover
One place to see what customers think across every study, and a foundation for Pulse to watch it continuously.
Read the storyTop 5
global streaming service
Leading Entertainment Company
Viewer insight informs show development and retention decisions across the company, in time to matter.
Read the storyRecommended for your role
Where to go next
See this on your data.
We already know your industry and team, so the conversation starts there.