mTab for you · Consumer Goods
mTab for Consumer Goods Commercial Leaders
Walk into every consumer goods account conversation knowing what changed and holding the evidence.
- Competitor pricing and offers are learned from the field, late
- Demand signals are visible online before they reach the pipeline
- Research that would win the conversation sits with another team
- Proof points take days to assemble
Pulse monitors all of it continuously, so your team does not have to.
Pulse Welcome back
Sales & Commercial · Consumer Goods
3 things deserve your attention
- Market Shift
A key retailer's category reset favors better-for-you claims
Shelf space for your core line is at risk in flagship stores in the next reset.
Suggested action
Prepare the retailer conversation with the concept-test evidence for the protein variant.
Draft brief Run analysis - Competitor
Private label matched your price in value retailers and gained trial
The next wave will show whether repeat follows. The account conversation is this month.
Suggested action
Ask Pulse for the trial and repeat cut by retailer and add it to the account brief.
Draft brief Run analysis - Research Finding
Shopper data for the account's core customer favors the smaller pack
A proof point for the range conversation with the retailer.
Suggested action
Add the household cut to the account brief and propose a smaller-pack test in the account's stores.
Draft brief Run analysis
Illustrative signals
Trusted by leading consumer goods brands
What Pulse monitors for your team
Signals tracked from day one
- Purchase drivers and claims
- Brand health and trust
- Private-label activity
- Channel and retailer shifts
- Concept and pack performance
- Product and packaging feedback
Configured for your role at setup and refined as your team uses it.
Your priorities
Select your primary objective
- Read demand signals
- Watch pricing and incentives
- Track competitor offers
- Prepare for account conversations
- Spot pipeline risk
Your selection reorders the priorities above and the recommendations below.
What your team gains with mTab
-
Spot market and brand shifts sooner
See changes in brand health, consideration, sentiment, share and competitors early, so your team can respond before the next reporting cycle.
- Pulse
- Flags the shift the day the data lands.
- Halo Reports
- Trends your brand trackers across waves and markets, with significance testing.
-
Make better decisions
Ask why a metric moved and get a grounded answer from your own studies, segments and data, without waiting for another analysis request.
- Pulse
- Answers the follow-up question in plain language.
- Halo Reports
- Returns the verified crosstab and chart behind the answer.
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Get more from research
Connect studies, trackers, waves and datasets so teams can reuse what you already know instead of commissioning new work or searching old decks.
- Pulse
- Connects a new finding to what earlier studies found.
- Halo Reports
- Keeps every study, wave and document in one governed place.
-
Save hours every week
Automate competitive reviews, wave summaries and executive briefs, giving your team more time to interpret, decide and act.
- Pulse
- Delivers the finished brief to the people who need it.
- Halo Reports
- Refreshes tables and report pages automatically every wave.
Halo Reports for consumer goods sales & commercial teams
Research proof points for every account.
The research your company already owns becomes evidence in the sales conversation. Halo Reports cuts it by market and customer type, and Halo Flows delivers the proof points where sellers work.
- Research cuts by market, segment and customer type
- Shareable reports for account and territory reviews
- Proof points delivered into Salesforce, Slack and email
- Pulse flags demand and competitor changes in your territories
Trusted by teams like yours.
750+
Ford employees using mTab insights worldwide
Ford Motor Company
More than 750 people across Ford make customer, market and product decisions from the same insight, faster.
Read the story350+
internal and external datasets unified
Jaguar Land Rover
One place to see what customers think across every study, and a foundation for Pulse to watch it continuously.
Read the storyTop 5
global streaming service
Leading Entertainment Company
Viewer insight informs show development and retention decisions across the company, in time to matter.
Read the storyRecommended for your role
Where to go next
See this on your data.
We already know your industry and team, so the conversation starts there.